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Consumers' likelihood to choose soft drinks in the United Kingdom (UK) 2012, by BMI

This statistic shows the likelihood of consumers to choose soft drinks in the United Kingdom (UK) in 2012, by BMI weight and indexed against all consumers. 'All consumers' equals a base index value of 100. The likelihood of those consumers with a normal weight of choosing soft drinks is rated with an index of 103.

Consumers' likelihood to choose soft drinks in the United Kingdom (UK) in 2012, by BMI (indexed against all consumers)*

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Source

Release date

May 2013

Region

United Kingdom

Survey time period

October to November 2013

Supplementary notes

* 'All consumers' equals a base index value of 100.
The report defines soft drinks as follows: "Carbonated drinks, still and dilutable drinks, fruit juices, smoothies and bottled waters. Sports and energy drinks are included within their relevant sectors, namely still and carbonated drinks respectively."

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