Worldwide app category revenue distribution in the Apple App Store in February 2014, by business model

Apple App Store: global category revenue share per business model 2014 This statistic presents the global revenue distribution of the ten most-grossing app categories in the Apple App Store, sorted by business model. In February 2014, 92 percent of gaming app revenue was generated through freemium apps - free apps with in-app purchases. Only 6.1 percent of revenue came from paid-for gaming apps without in-app purchases.
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Free apps with in-app purchasesPaid apps without in-app purchasesPaid apps with in-app purchases
Catalogs35.4%63.7%0.9%
Education47.6%50.6%1.9%
Entertainment70.4%27.8%1.8%
Finance52.7%43.1%4.2%
Food & Drink41.3%55%3.7%
Games92%6.1%2%
Health & Fitness29.7%66.6%3.8%
Kids39.2%59%1.8%
Medical29.4%68.1%2.6%
Music73.8%23.3%2.8%
Navigation21%51%28%
Newsstand99.6%0.2%0.2%
Photo & Video37.6%57.4%5%
Productivity41.6%56.5%2%
Social Networking90.6%4.4%5%
Sports68.9%27.9%3.1%
Weather31.4%59.9%8.7%
Free apps with in-app purchasesPaid apps without in-app purchasesPaid apps with in-app purchases
Catalogs35.4%63.7%0.9%
Education47.6%50.6%1.9%
Entertainment70.4%27.8%1.8%
Finance52.7%43.1%4.2%
Food & Drink41.3%55%3.7%
Games92%6.1%2%
Health & Fitness29.7%66.6%3.8%
Kids39.2%59%1.8%
Medical29.4%68.1%2.6%
Music73.8%23.3%2.8%
Navigation21%51%28%
Newsstand99.6%0.2%0.2%
Photo & Video37.6%57.4%5%
Productivity41.6%56.5%2%
Social Networking90.6%4.4%5%
Sports68.9%27.9%3.1%
Weather31.4%59.9%8.7%

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Description Source More information
This statistic presents the global revenue distribution of the ten most-grossing app categories in the Apple App Store, sorted by business model. In February 2014, 92 percent of gaming app revenue was generated through freemium apps - free apps with in-app purchases. Only 6.1 percent of revenue came from paid-for gaming apps without in-app purchases.
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Release date
April 2014
Region
Worldwide
Survey time period
February 2014
Supplementary notes
Anaylsis was based on top grossing app categories. Values may not add up to 100 percent due to rounding.

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