UK consumers' likelihood of choosing dilutable soft drinks

This statistic shows the likelihood of consumers (men, women and children) to choose dilutable soft drinks in the United Kingdom (UK), as an index value. In 2012, the likelihood of women to choose dilutables was rated with an index value of 79, compared to the base value of 100 for all consumers.

Consumers' likelihood of choosing dilutable soft drinks in the United Kingdom (UK) in 2012 by gender (indexed against all consumers*)

Characteristic	Index value (all consumers = 100)
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Release date

May 2014

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Region

United Kingdom

Survey time period

2012

Supplementary notes

* 'All consumers' equal an index base value of 100
The report defines dillutables as follows: "Squashes, cordials, powders and other concentrates for dilution to taste by consumers, adding 4 parts water to 1 part product (or 9 parts water to 1 part product for double concentrate); high juice (minimum 40% fruit content as sold); regular including squashes and cordials; low sugar including no added sugar and sugar free; (dilutables are expressed as ready to drink for ease of comparison where measuring overall soft drinks market figures/shares)."

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