Fruit juice market share by flavor 2021

What is the most popular fruit juice in the UK? The most popular type or flavor of fruit juice in the United Kingdom is orange juice. In 2021, almost two thirds of the market were held by orange juice. Only 13.3 percent of the market was held by apple juice, which was the second most popular fruit juice flavor by market share.

UK Fruit juice consumption in detail

Fruit juice consumption in the UK was about 930 million liters in 2020. Consumption was down from about 1.1 billion liters in 2013. Approximately 3.85 million people in the UK consumed Juices and smoothies that are ready to drink two or three times a week. The most popular brand of ready to drink juices in 2018 was Innocent, which was followed by Tropicana juices.

UK fruit juice market

The entire market for fruit juices had a value of about 1.6 billion British pounds in 2020. In 2017, about 40 percent of the fruit juice market was held by fresh juice. That’s a 12 percent increase compared to ten years prior.

Market share of fruit juice in the United Kingdom in 2021, by flavor

Characteristic	2020	2021
Orange	63.3%	62.9%
Apple	13.1%	13.3%
Pineapple	3.5%	3.6%
Berries	2.8%	3%
Others	17.3%	17.1%

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Release date

June 2022

More information

Region

United Kingdom

Survey time period

2021

Supplementary notes

The 2019 report defines fruit juice as follows: "100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types: freshly squeezed juice; not from concentrate juice; chilled from concentrate (may be from concentrate or part from concentrate); smoothies. Ambient or long life juice is mainly from concentrate." The 2020 report further adds that this includes "smoothies and coconut water."

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