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UK consumers' likelihood of choosing fruit juice drinks 2012, by gender

The statistic shows the likelihood of consumers (men, women and children) to choose fruit juice drinks in the United Kingdom (UK), as an index value. In 2012, the likelihood of men to choose fruit juice was rated with an index value of 77, compared to the base value of 100 for all consumers.

Consumers' likelihood of choosing fruit juice drinks in the United Kingdom (UK) in 2012, by gender

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Source

Release date

May 2014

Region

United Kingdom

Survey time period

2012

Supplementary notes

* 'All consumers' equal an index base value of 100
The report defines fruit juice as follows: "100% fruit content equivalent, sometimes referred to as pure juice or 100% juice. Chilled juice comprises four main types: smoothies (based predominatley on whole crushed fruit, chilled and with a short shelf life); freshly squeezed juice (not pasteurised, chilled with a shelf life of a few days); not from concentrate juice (squeezed then pasteurised, chilled with a shelf life of a few weeks); other chilled from concentrate (from concentrate or part squeezed and part from concentrate). Ambient or long life juice is mainly from concentrate and pasteurised; shelf life of up to 18 months."

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