Soft drinks: Sports and energy drink consumption in the United Kingdom 2012-2017

In 2017, 679 million liters of energy drinks were consumed in the United Kingdom. Additionally, 123 million liters of sports drinks were drunk in the same year bringing total consumption of both to 802 million liters. Compared to the previous year, the combined consumption stagnated after increasing between 2012 and 2016 by 90 million liters. However, during that time frame sports drinks saw their consumption decline, while energy drink consumption grew significantly.

Consumption frequency of energy drinks

Energy drinks are a drink for the occasional user. Over 4.2 million consumers drink an energy drinks less than once a month. Approximately 1.1 million consumers drink energy drinks once a day or more often.

Energy drink brands in Britain

Brands with the furthest reach among consumers are Red Bull and Lucozade. Looking at the specific products, Red Bull was the most frequented product. However, combined Lucozade Energy, Sport, and other Lucozade products find their way into more hands than Red Bull. In 2018, Lucozade products reached fewer consumers than in previous years. Own label products of supermarkets have a much smaller reach than the Red Bull and Lucozade brands, even if all own label products on the market are counted together.

Consumption of sports and energy drinks in the United Kingdom from 2012 to 2017

Sports drinksEnergy drinks
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Release date

March 2019


United Kingdom

Survey time period

20012 to 2017

Supplementary notes

The report defines sports drinks as follows: "Drinks that enhance physical performance before, during or after physical/sporting activity. Sports drinks replace fluids and electrolytes/minerals lost by sweating and supply a boost of carbohydrate: isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate)."
The report defines energy drinks as follows: "Traditional glucose based energy drinks; functional or stimulation energy drinks which claim a particular energy boost from caffeine, guarana, taurine and ginseng or other herbs or some combination of these ingredients."

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Statistics on "Carbonated soft drinks in the UK"

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