UK consumers' likelihood of choosing sports drinks

This statistic shows the likelihood of consumers (men, women and children) to choose sports and energy drinks in the United Kingdom (UK), as an index value. In 2012, the likelihood of children to choose sports or energy drinks was rated with an index value of 71, compared to the base value of 100 for all consumers.

Consumers' likelihood of choosing sports and energy drinks in the United Kingdom (UK) in 2012, indexed against all consumers*

Characteristic	Index value (all consumers = 100)
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Release date

May 2013

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Region

United Kingdom

Survey time period

2012

Supplementary notes

* 'All consumers' equal an index base value of 100
The report defines sports drinks as follows: "Drinks that enhance physical performance before, during or after physical/sporting activity. Sports drinks replace fluids and electrolytes/minerals lost by sweating and supply a boost of carbohydrate: isotonic (fluid, electrolytes and 6 to 8% carbohydrate), hypotonic (fluids, electrolytes and a low level of carbohydrate) and hypertonic (high level of carbohydrate)."
The report defines energy drinks as follows: "Traditional glucose based energy drinks; functional or stimulation energy drinks which claim a particular energy boost from caffeine, guarana, taurine and ginseng or other herbs or some combination of these ingredients."

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