Reasons for use of social media by businesses in the United Kingdom (UK) in 2012

Reasons businesses use social media in the United Kingdom (UK) This statistic displays the reasons for businesses to use social media in the United Kingdom in 2012. It was found that 11.8 percent of UK businesses used social media to recruit employees.
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Share of businesses
Develop the business image or market products33.1%
Obtain or respond to customer opinions, reviews or questions23.4%
Exchange views, opinions or knowledge within the business15.9%
Collaborate with business partners or other organisations12.9%
Recruit employees11.8%
To involve customers in development or innovation of goods or services 11.6%
Share of businesses
Develop the business image or market products33.1%
Obtain or respond to customer opinions, reviews or questions23.4%
Exchange views, opinions or knowledge within the business15.9%
Collaborate with business partners or other organisations12.9%
Recruit employees11.8%
To involve customers in development or innovation of goods or services 11.6%
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Description Source More information
This statistic displays the reasons for businesses to use social media in the United Kingdom in 2012. It was found that 11.8 percent of UK businesses used social media to recruit employees.
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Release date
December 2013
Region
United Kingdom
Survey time period
2012
Special properties
any social media*
Supplementary notes
* Includes use of social networks, business blogs or microblogs, multimedia content sharing websites, and wiki based knowledge sharing tools.

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