This statistic displays the reasons for businesses to use social media in the United Kingdom in 2012. It was found that 11.8 percent of UK businesses used social media to recruit employees.
Reasons for use of social media by businesses in the United Kingdom (UK) in 2012
Characteristic
Share of businesses
Develop the business image or market products
33.1%
Obtain or respond to customer opinions, reviews or questions
23.4%
Exchange views, opinions or knowledge within the business
15.9%
Collaborate with business partners or other organisations
12.9%
Recruit employees
11.8%
To involve customers in development or innovation of goods or services
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Office for National Statistics (UK). (December 4, 2013). Reasons for use of social media by businesses in the United Kingdom (UK) in 2012 [Graph]. In Statista. Retrieved March 15, 2025, from https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed
Office for National Statistics (UK). "Reasons for use of social media by businesses in the United Kingdom (UK) in 2012." Chart. December 4, 2013. Statista. Accessed March 15, 2025. https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed
Office for National Statistics (UK). (2013). Reasons for use of social media by businesses in the United Kingdom (UK) in 2012. Statista. Statista Inc.. Accessed: March 15, 2025. https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed
Office for National Statistics (UK). "Reasons for Use of Social Media by Businesses in The United Kingdom (Uk) in 2012." Statista, Statista Inc., 4 Dec 2013, https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed
Office for National Statistics (UK), Reasons for use of social media by businesses in the United Kingdom (UK) in 2012 Statista, https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed (last visited March 15, 2025)
Reasons for use of social media by businesses in the United Kingdom (UK) in 2012 [Graph], Office for National Statistics (UK), December 4, 2013. [Online]. Available: https://www.statista.com/statistics/284288/reasons-businesses-use-social-media-in-the-united-kingdom-uk/?__sso_cookie_checker=failed
