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Canada: social network usage reach 2020

A March 2020 survey of Canadian online users found that Facebook still remained the most popular social network in Canada with 70 percent usage reach. Facebook Messenger was ranked second with 58 percent of survey respondents stating that they had ever used the service.

Social media usage - additional information



Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 67 percent of professionals in the field, social networks have the power to generate leads and 59 percent believe they help improve sales. All of this translates to growing advertising expenditures on social media. Mobile is by far the strongest channel for social media advertising and mobile social media ad spend in Canada is expected to reach nearly 1.7 billion U.S. dollars by the end of 2024.

In terms of personal use the data indicates that social network user audiences figures are still increasing - in 2023, there will be over 30 million social media users in Canada.

Most popular social networks according to internet users in Canada as of March 2020

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Sources

Release date

April 2020

Region

Canada

Survey time period

March 2020

Number of respondents

2,000 respondents

Age group

18 years and older

Supplementary notes

Original question: Which social media sites or messaging apps do you ever use? Select all that apply.

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