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Canada: social network penetration 2017
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Canada: social network penetration 2017
Penetration of leading social networks in Canada as of the 3rd quarter of 2017
by J. Clement,
last edited
Jul 22, 2019
This statistic presents the social network penetration in Canada. As of the third quarter of 2017, the most popular social network was YouTube, with a 74 percent penetration rate.
Social media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 65 percent of professionals in the field, social networks have the power to generate leads and 51 percent believe they help improve sales. It comes as no surprise then, that industry professionals are constantly increasing the amount of time spent on social media marketing with each consecutive year. As far as the Canadian market is concerned, marketers in the country recognize that social platforms help target specific audiences and at the same time allow accessing a broader client base. All of it translates to growing advertising expenditures on social media which are expected to reach nearly 835 million Canadian dollars by the end of 2017.
In terms of personal use the data indicates that social network user number is on the rise and it is projected to maintain this growth– in 2018 there will be 20.4 million social media users in Canada. It was found in early 2016, that consumers in Canada spent 18 percent of their social media time on interacting with companies or brands, while the remaining time was devoted to friends or acquaintances. At the same time, women spent slightly less time on communicating with brands than men. Among the general population, the majority of time spent accessing different social platforms was via smartphones, with desktop and tablets to follow. All in all, social media's influence on purchasing decisions, among young Canadians especially, is not to be ignored. September 2016 survey results show that both positive and negative customer review posts have the power to sway their decision one way or another.
Penetration of leading social networks in Canada as of the 3rd quarter of 2017
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by J. Clement,
last edited
Jul 22, 2019
This statistic presents the social network penetration in Canada. As of the third quarter of 2017, the most popular social network was YouTube, with a 74 percent penetration rate.
Social media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 65 percent of professionals in the field, social networks have the power to generate leads and 51 percent believe they help improve sales. It comes as no surprise then, that industry professionals are constantly increasing the amount of time spent on social media marketing with each consecutive year. As far as the Canadian market is concerned, marketers in the country recognize that social platforms help target specific audiences and at the same time allow accessing a broader client base. All of it translates to growing advertising expenditures on social media which are expected to reach nearly 835 million Canadian dollars by the end of 2017.
In terms of personal use the data indicates that social network user number is on the rise and it is projected to maintain this growth– in 2018 there will be 20.4 million social media users in Canada. It was found in early 2016, that consumers in Canada spent 18 percent of their social media time on interacting with companies or brands, while the remaining time was devoted to friends or acquaintances. At the same time, women spent slightly less time on communicating with brands than men. Among the general population, the majority of time spent accessing different social platforms was via smartphones, with desktop and tablets to follow. All in all, social media's influence on purchasing decisions, among young Canadians especially, is not to be ignored. September 2016 survey results show that both positive and negative customer review posts have the power to sway their decision one way or another.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Canada
- Survey time period
- Q2 and Q3 2017
- Age group
- 16-64 years
- Special properties
- among internet users
- Supplementary notes
- Figures represent percentage of the total national population using the platform in the past month.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- Canada
- Survey time period
- Q2 and Q3 2017
- Age group
- 16-64 years
- Special properties
- among internet users
- Supplementary notes
- Figures represent percentage of the total national population using the platform in the past month.
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Statistics on "Social media usage in Spain"
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- Share of individuals in Spain participating in professional networks online from 2011 to 2017Professional social network penetration in Spain 2011-2017
- Share of companies using social media in Spain from Q1 2014 to Q1 2018, by typeSocial media: share of companies with a presence in Spain 2014-2018, by type
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Statistics on "Social media usage in Spain"
- Social network penetration in Spain 2011-2018
- Forecast of social network user numbers in Spain 2015-2022
- Forecast of the social network user penetration rate in Spain 2015-2022
- Digital Market Outlook: social media ad revenue in Spain 2016-2022, by device
- Distribution of social media used in Spain 2017-2018
- Spain: frequency of users accessing social networks 2015, by gender
- Social networks: frequency of access among Internet users in Spain in 2015, by age
- Average daily social media use in selected European countries 2017
- Minutes a week spent on visiting social networks in Spain 2017
- Activities done frequently on social networks by users in Spain 2018
- Professional social network penetration in Spain 2011-2017
- Social media: share of companies with a presence in Spain 2014-2018, by type
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- Most popular influencers on social networks in Spain in 2015, by type
- Forecast of Facebook user numbers in Spain 2015-2022
- Forecast of the Facebook user penetration rate in Spain 2015-2022
- Facebook usage for news in selected European countries 2016-2018
- Top ten media pages on Facebook in Spain 2018, by number of fans
- Internet users with an active Twitter account in Spain 2011-2015
- Spanish cities with more active users on Twitter in 2018
- Instagram: awareness and usage in Spain in 2015
- Leading social media apps in Google Play in Spain 2019, by downloads
- Leading iPhone social networking apps in Spain 2019, by downloads
- Leading iPhone social networking apps in Spain 2018, by revenue
- Turkey: social network penetration Q3-Q4 2017
- Social network penetration in the United Kingdom (UK) 2018
- Share of U.S. furniture stores that used social media sites as of 2018
- Mexican Gen Z leading social networks 2016
- Weekly social media usage rate among children in Sweden 2016
- Social media users in Finland in 2015, by platform
- Women's usage of social media sites in the U.S. in 2014
- Millennials: social network usage termination 2012
- Distribution of social media used in Denmark in 2017-2018
- Distribution of social media used in Turkey 2016-2018
- Most popular media sites in Italy 2013
- Age distribution of social media users in the Netherlands as of Q3 2013, by platform
- Most popular social media sites in Spain 2018
- Social networks most used by internet users in France 2013
- Chile: social network awareness 2016, by age group
- U.S. parents who give and receive support on social media 2014, by gender
- Trust in social media news in Australia 2018 by age group
- Canada: executives with selected social media accounts 2014
- Trustworthiness of social media sites according to U.S. adults 2018, by ethnicity
- New elevator and escalator equipment orders in Europe 2013-2015
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