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Canada: social network penetration 2017
Canada: social network penetration 2017
Penetration of leading social networks in Canada as of the 3rd quarter of 2017
This statistic presents the social network penetration in Canada. As of the third quarter of 2017, the most popular social network was YouTube, with a 74 percent penetration rate.
Social media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 65 percent of professionals in the field, social networks have the power to generate leads and 51 percent believe they help improve sales. It comes as no surprise then, that industry professionals are constantly increasing the amount of time spent on social media marketing with each consecutive year. As far as the Canadian market is concerned, marketers in the country recognize that social platforms help target specific audiences and at the same time allow accessing a broader client base. All of it translates to growing advertising expenditures on social media which are expected to reach nearly 835 million Canadian dollars by the end of 2017.
In terms of personal use the data indicates that social network user number is on the rise and it is projected to maintain this growth– in 2018 there will be 20.4 million social media users in Canada. It was found in early 2016, that consumers in Canada spent 18 percent of their social media time on interacting with companies or brands, while the remaining time was devoted to friends or acquaintances. At the same time, women spent slightly less time on communicating with brands than men. Among the general population, the majority of time spent accessing different social platforms was via smartphones, with desktop and tablets to follow. All in all, social media's influence on purchasing decisions, among young Canadians especially, is not to be ignored. September 2016 survey results show that both positive and negative customer review posts have the power to sway their decision one way or another.
Penetration of leading social networks in Canada as of the 3rd quarter of 2017
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| Share of population | |
|---|---|
| YouTube | 74% |
| 72% | |
| Facebook Messenger | 50% |
| 31% | |
| 37% | |
| 31% | |
| 24% | |
| Google+ | 25% |
| Skype | 23% |
| Snapchat | 23% |
| 19% | |
| 13% |
| Share of population | |
|---|---|
| YouTube | 74% |
| 72% | |
| Facebook Messenger | 50% |
| 31% | |
| 37% | |
| 31% | |
| 24% | |
| Google+ | 25% |
| Skype | 23% |
| Snapchat | 23% |
| 19% | |
| 13% |
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More information
This statistic presents the social network penetration in Canada. As of the third quarter of 2017, the most popular social network was YouTube, with a 74 percent penetration rate.
Social media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 65 percent of professionals in the field, social networks have the power to generate leads and 51 percent believe they help improve sales. It comes as no surprise then, that industry professionals are constantly increasing the amount of time spent on social media marketing with each consecutive year. As far as the Canadian market is concerned, marketers in the country recognize that social platforms help target specific audiences and at the same time allow accessing a broader client base. All of it translates to growing advertising expenditures on social media which are expected to reach nearly 835 million Canadian dollars by the end of 2017.
In terms of personal use the data indicates that social network user number is on the rise and it is projected to maintain this growth– in 2018 there will be 20.4 million social media users in Canada. It was found in early 2016, that consumers in Canada spent 18 percent of their social media time on interacting with companies or brands, while the remaining time was devoted to friends or acquaintances. At the same time, women spent slightly less time on communicating with brands than men. Among the general population, the majority of time spent accessing different social platforms was via smartphones, with desktop and tablets to follow. All in all, social media's influence on purchasing decisions, among young Canadians especially, is not to be ignored. September 2016 survey results show that both positive and negative customer review posts have the power to sway their decision one way or another.
Show moreSocial media usage - additional information
Apart from the most common role of social media – socializing and entertainment, owing to their wide-spread penetration, social networks are commonly and frequently used for marketing purposes. In fact, marketers worldwide agree that increased exposure is the leading benefit of using social media for marketing purposes. According to 65 percent of professionals in the field, social networks have the power to generate leads and 51 percent believe they help improve sales. It comes as no surprise then, that industry professionals are constantly increasing the amount of time spent on social media marketing with each consecutive year. As far as the Canadian market is concerned, marketers in the country recognize that social platforms help target specific audiences and at the same time allow accessing a broader client base. All of it translates to growing advertising expenditures on social media which are expected to reach nearly 835 million Canadian dollars by the end of 2017.
In terms of personal use the data indicates that social network user number is on the rise and it is projected to maintain this growth– in 2018 there will be 20.4 million social media users in Canada. It was found in early 2016, that consumers in Canada spent 18 percent of their social media time on interacting with companies or brands, while the remaining time was devoted to friends or acquaintances. At the same time, women spent slightly less time on communicating with brands than men. Among the general population, the majority of time spent accessing different social platforms was via smartphones, with desktop and tablets to follow. All in all, social media's influence on purchasing decisions, among young Canadians especially, is not to be ignored. September 2016 survey results show that both positive and negative customer review posts have the power to sway their decision one way or another.
- Show sources information
- Show publisher information
- Release date
- January 2018
- Region
- Canada
- Survey time period
- Q2 and Q3 2017
- Age group
- 16-64 years
- Special properties
- among internet users
- Supplementary notes
- Figures represent percentage of the total national population using the platform in the past month.
Source
- Show sources information
- Show publisher information
- Release date
- January 2018
More information
- Region
- Canada
- Survey time period
- Q2 and Q3 2017
- Age group
- 16-64 years
- Special properties
- among internet users
- Supplementary notes
- Figures represent percentage of the total national population using the platform in the past month.
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Statistics on "Social networking in Canada"
- Overview
The most important statistics
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017Canada: social network penetration 2017
- Number of social network users in Canada from 2017 to 2023 (in millions)Canada number of social network users 2017-2023
- Weekly social media usage by adults in Canada as of July 2017, by age groupCanada: weekly social media use 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018Social media network user share in Canada 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016Share of Canadians who have never used selected social media 2016
- Number of Facebook users in Canada from 2017 to 2023 (in millions)Canada: number of Facebook users 2017-2023
- Distribution of Facebook users in Canada as of February 2019, by genderFacebook user share in Canada 2019, by gender
- Distribution of Facebook users in Canada as of February 2019, by age groupFacebook user share in Canada 2019, by age group
- Personal use
The most important statistics
- Frequency of social network usage in Canada as of May 2018Social media usage frequency in Canada 2018
- Weekly social media access in Canada as of January 2018, by deviceWeekly social media checking in Canada 2018, by device
- Level of activity of Facebook users in Canada as of October 2017Facebook user behavior and activity levels Canada 2017
- Level of activity of Twitter users in Canada as of October 2017Twitter user behavior and activity levels Canada 2017
- Level of activity of Instagram users in Canada as of October 2017Instagram user behavior and activity levels Canada 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by genderCanada frequency of use of Facebook products and services 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age groupCanada frequency of use of Facebook products and services 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017Positive interactions on social media in Canada 2017
- Business use
The most important statistics
- Digital marketing activities used by companies in Canada in 2014 and 2016Canada digital marketing activity usage by businesses 2014-2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016Digital marketing activities contributing to success in Canada 2014-2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018Increased marketing spending on selected according to marketers in Canada 2016-2018
- Share of CEOs with selected social media accounts in Canada as of May 2016CEOs usage of selected social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016CEOs usage of social media in Canada in 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industryCEOs usage of social media in Canada in 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016CEOs social media content types posted in Canada in 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016Consumer traffic generated by social networks in Canada 2016
- Advertising and marketing
The most important statistics
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: social media ad revenue in Canada 2015-2021, by device
- Leading brands on Facebook in Canada as of April 2019, by number of fans (in millions)Most popular brands on Facebook in Canada 2019, by audience
- Leading brands on Twitter in Canada as of April 2019, by number of followers (in 1,000s)Most popular brands on Twitter in Canada 2019, by audience
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age groupCanadian opinions on Facebook's influence on consumer choices 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by genderCanadian opinions on Facebook's influence on consumer choices 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017Most influential social media for holiday purchases in Canada 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016Social media brand engagement among Canadian consumers 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by genderShare of time spent communicating with brands on social media 2016, by gender
- Influencer Marketing
The most important statistics
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeksFastest-growing Instagram influencers in Canada 2018
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016Social media profile types followed by young Canadians 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by genderSocial media profile types followed by young Canadians 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age groupSocial media profile types followed by young Canadians 2016, by age
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016Social media content creator influence on product purchases 2016, by category
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of postSocial media posts influencing purchasing decisions among young Canadians 2016
- Social media and TV
The most important statistics
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017Timeframe when Canadians tweet about TV shows 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age groupCanadians tweeting while watching TV shows 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017Reasons why Canadians use Twitter while watching TV 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)Leading Canadian TV network on selected social media 2017, by interactions
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)Leading Canadian TV networks on selected social media 2017, by audience size
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Statistics on "Social networking in Canada"
- Penetration of leading social networks in Canada as of the 3rd quarter of 2017
- Number of social network users in Canada from 2017 to 2023 (in millions)
- Weekly social media usage by adults in Canada as of July 2017, by age group
- Percentage of internet users accessing selected social media platforms in Canada as of May 2018
- Percentage of consumers who have never used selected social networks in Canada as of March 2016
- Number of Facebook users in Canada from 2017 to 2023 (in millions)
- Distribution of Facebook users in Canada as of February 2019, by gender
- Distribution of Facebook users in Canada as of February 2019, by age group
- Number of Twitter users in Canada from 2012 to 2021 (in millions)
- Distribution of Snapchat users in Canada as of August 2016, by gender
- Number of Instagram users in Canada from 2017 to 2021 (in millions)
- Distribution of Instagram users in Canada as of February 2019, by gender
- Distribution of Instagram users in Canada as of February 2019, by age group
- Most popular mobile social media websites in Canada in January 2019, based on share of visits
- Frequency of social network usage in Canada as of May 2018
- Weekly social media access in Canada as of January 2018, by device
- Level of activity of Facebook users in Canada as of October 2017
- Level of activity of Twitter users in Canada as of October 2017
- Level of activity of Instagram users in Canada as of October 2017
- Frequency of use of Facebook products and services in Canada as of March 2018, by gender
- Frequency of use of Facebook products and services in Canada as of March 2018, by age group
- Share of internet users who have experienced positive interactions on social media in Canada as of July 2017
- Share of internet users who have experienced negative interactions on social media in Canada as of July 2017
- Share of Canadians who trust Facebook not to use their personal information without their consent as of April 2018
- Share of Canadians who trust Twitter not to use their personal information without their consent as of April 2018
- Share of Canadians with a Reddit account as of October 2017, by gender
- Digital marketing activities used by companies in Canada in 2014 and 2016
- Percentage of professionals attributing their marketing success to selected digital marketing activities in Canada in 2014 and 2016
- Increase in marketing spending on selected media according to marketing professionals in Canada from 2016 to 2018
- Share of CEOs with selected social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016
- Share of CEOs with one or more social media accounts in Canada as of May 2016, by industry
- Leading content types posted on social media by CEOs in Canada as of May 2016
- Distribution of leads generated by social networks in Canada as of 1st quarter 2016
- Average order value of leads generated by social networks in Canada as of 1st quarter 2016 (in Canadian dollars)
- Share of online shoppers in Canada who have ever used buy buttons and social media sponsored links as of October 2016
- Reasons why online shoppers in Canada would consider shopping via buy buttons and social media sponsored links as of October 2016
- Social media advertising revenue in Canada from 2015 to 2021, by device (in million U.S. dollars)
- Leading brands on Facebook in Canada as of April 2019, by number of fans (in millions)
- Leading brands on Twitter in Canada as of April 2019, by number of followers (in 1,000s)
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by age group
- Level of influence Facebook has on consumer choices according to Canadian adults as of March 2018, by gender
- Social media with the highest influence on holiday purchase decisions in Canada in 2017
- Percentage of consumers who engage with brands on selected social networks in Canada as of June 2016
- Share of time spent on social network interactions with companies or brands in Canada as of March 2016, by gender
- Fastest-growing influencers on Instagram in Canada as of January 2018, based on follower growth in the past 4 weeks
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by gender
- Share of young consumers who follow certain people or organizations on social media in Canada as of September 2016, by age group
- Share of young consumers influenced to purchase selected product categories by social media content creators in Canada as of September 2016
- Share of young consumers influenced by social media posts to buy products in Canada as of September 2016, by type of post
- Share of consumers who tweet about television shows before, during and after they air in Canada 2017
- Share of consumers who tweet during television shows in Canada in 2017, by age group
- Leading reasons why consumers use Twitter on their mobile phones while watching television in Canada in 2017
- Leading Canadian TV networks on selected social media between January and August 2017, by interactions (in millions)
- Leading Canadian TV networks on selected social media between January and August 2017, by audience size (in millions)
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