Weekly household consumption of bread in the United Kingdom (UK) 2006-2018

In 2017/18, an average of over half a kilo of bread was consumed per person per week in UK households. Over the last decade a downward trend has become notably visible. Expenditure per person on bread is down from a high in 2006, with the weekly spend per person down by 165 pence since then.

White bread

The one bread type that has particularly suffered from the downward trend mentioned above is white bread. Consumer purchases per week dropped by roughly 100 grams during the past decade. All bread together dropped 130 grams. However, white bread remains the favorite bread of UK consumers. Standard white bread that is sliced is the biggest seller with 177 grams of it sold on average per week per person.

Market outlook

In the future, revenues for the bread market in the UK are expected to stall with sales volumes forecast to further go down. Other countries like France and Germany have seen more growth in the past with both expecting further growth in the future.

Average purchase per person per week of bread in the United Kingdom (UK) from 2006 to 2017/2018

Grams per person per week
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Release date

December 2019


United Kingdom

Survey time period

2006 to 2017/2018

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