Russia: social network penetration Q4 2017

Penetration of leading social networks in Russia as of 4th quarter 2017

by S. O'Dea, last edited Jun 26, 2019
Russia: social network penetration Q4 2017 YouTube enjoys the highest penetration rate of any social network in Russia, with a rate of 63 percent. This is slightly ahead of the 61 percent achieved by VKontakte, and well ahead of any western social network operating in Russia.
VKontake: the Facebook of Russia

VKontakte, commonly referred to as VK, primarily services the Russian market with a social network that borrows very heavily from Facebook in terms of design and function. VK has undergone significant growth over the past four years, with their user base rising from 39.7 million users in March 2014, to reach 81.1 million users by December 2017. VK’s presence is much smaller outside of Russia, however, with a market share of just 0.04 percent in the United Kingdom.

Russian use of social media

    Although Russians tend to display a preference for home grown services such as VK and Odnoklassniki, western social networks also have significant user bases. Indeed, Russians on Twitter make up the company’s fifth largest user group by nationality. 9.91 million Russians are using Twitter, compared with 14.1 million people using the service in the United Kingdom. 13.1 million Russians are users of Facebook.
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Penetration of leading social networks in Russia as of 4th quarter 2017

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Share of population
Youtube63%
VKontakte61%
Odnoklassniki42%
Facebook35%
Skype38%
WhatsApp38%
Google+30%
Viber33%
Instagram31%
FB Messenger11%
Twitch7%
Share of population
Youtube63%
VKontakte61%
Odnoklassniki42%
Facebook35%
Skype38%
WhatsApp38%
Google+30%
Viber33%
Instagram31%
FB Messenger11%
Twitch7%
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by S. O'Dea, last edited Jun 26, 2019
YouTube enjoys the highest penetration rate of any social network in Russia, with a rate of 63 percent. This is slightly ahead of the 61 percent achieved by VKontakte, and well ahead of any western social network operating in Russia.
VKontake: the Facebook of Russia

VKontakte, commonly referred to as VK, primarily services the Russian market with a social network that borrows very heavily from Facebook in terms of design and function. VK has undergone significant growth over the past four years, with their user base rising from 39.7 million users in March 2014, to reach 81.1 million users by December 2017. VK’s presence is much smaller outside of Russia, however, with a market share of just 0.04 percent in the United Kingdom.

Russian use of social media

    Although Russians tend to display a preference for home grown services such as VK and Odnoklassniki, western social networks also have significant user bases. Indeed, Russians on Twitter make up the company’s fifth largest user group by nationality. 9.91 million Russians are using Twitter, compared with 14.1 million people using the service in the United Kingdom. 13.1 million Russians are users of Facebook.
Show more
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