Mobile's impact on in-store retail UK 2013

This statistic displays possible impacts of mobile phone use on in-store retail in the United Kingdom (UK) in 2013, according to retailers. Customer localization was ranked most likely to impact store retail at a mean of 6.7 out of ten.

How is mobile phone use most likely to impact your store environment?* (on a scale of 1 to 10)

Characteristic	Mean rating out of ten
Customer localization	6.7
Social network integration with topics like Promo, product information and shopping list	6.5
Location based information	6.2
Payment	4.7
Scanning the items during/through personal self-scanning	3.6

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Release date

May 2013

More information

Region

United Kingdom

Survey time period

January to February 2013

Number of respondents

n = 161

Age group

age of respondents not provided

Special properties

senior managers in retail business

Method of interview

Face-to-face interview

Supplementary notes

* Respondents were asked to rate possible impacts of mobile phone use on a scale of one to ten, with ten being "extremely likely" and one being "not at al likely."

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