Online purchasing penetration in the United Kingdom (UK) 2013, by device

This statistic displays the penetration of e-commerce, t-commerce and m-commerce in the United Kingdom (UK) in 2013. Of respondents, 87 percent reported having completed an online purchase via computer in the six months previous to survey.

Share of users that completed online purchases in the United Kingdom (UK) in 2013, by device used*

Share of respondents
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Release date

November 2013


United Kingdom

Survey time period


Number of respondents

n (UK) = 2,000**

Age group

age of respondents not specified

Special properties

base varied by device***

Method of interview

Face-to-face interview

Supplementary notes

* The source specified: "Online purchases completed on devices in the last six months."
** The source indicated: "Calibration phase consisted of 2,000 face-to-face interviews in each country (UK, Spain and France). Main research conducted online with 1,000 mobile media users."
*** Base for PC/laptop: connected mobile and computer users.
Base for tablet: connected mobile and tablet users.
Base for mobile: connected mobile users.
(The source defined mobile media users as those who performed "at least one connected activity on mobile in the last six months.")

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