Online purchasing penetration in the United Kingdom (UK) 2013, by device

Share of users that completed online purchases in the United Kingdom (UK) in 2013, by device used*

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Sources

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Release date

November 2013

Region

United Kingdom

Survey time period

2013

Number of respondents

n (UK) = 2,000**

Age group

age of respondents not specified

Special properties

base varied by device***

Method of interview

Face-to-face interview

Supplementary notes

* The source specified: "Online purchases completed on devices in the last six months."
** The source indicated: "Calibration phase consisted of 2,000 face-to-face interviews in each country (UK, Spain and France). Main research conducted online with 1,000 mobile media users."
*** Base for PC/laptop: connected mobile and computer users.
Base for tablet: connected mobile and tablet users.
Base for mobile: connected mobile users.
(The source defined mobile media users as those who performed "at least one connected activity on mobile in the last six months.")

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