U.S. e-cigarettes dollar sales 2018, by channel

This statistic features U.S. dollar sales of electronic cigarettes (e-cigarettes) in 2018, broken down by channel. In that year, online sales of e-cigarettes amounted to about 800 million U.S. dollars.

Electronic cigarettes

Electronic cigarettes – also known as e-cigarettes, e-cigs, hookah pens or vape pens – belong to the tobacco products segment. The smoking device is battery-powered, often shaped like a traditional cigarette and stimulates the feeling of smoking. E-cigarettes first hit the market in 2004 and have seen tremendous growth since then. Industry experts see high growth potential in this evolving business and assume the consumption of e-cigarettes to outpace the usage of traditional cigarettes within the next decade.

In the United States, retail sales of e-cigs totaled to about 3.8 billion U.S. dollars in 2018. Broken down by channel, traditional brick and mortar retailers were still the most likely to be the point-of-purchase for electronic cigarettes.

The key to the future of e-cigarettes in the United States appears to be in how the tobacco category will be treated by the U.S. Food and Drug Administration (FDA).The industry is now awaiting the newly proposed plan of the FDA for how they are going to regulate the rising industry. The plan proposes having every e-cigarettes product approved by the FDA before being sold on the market.

Electronic cigarettes (e-cigarettes) dollar sales in the United States in 2018, by channel (in billion U.S. dollars)*

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Release date

August 2018


United States

Survey time period

August 21, 2018

Supplementary notes

*Total year estimate as of August 2018. **Non-tracked channels such as tobacco-only outlets and other e-cigarette sellers.

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Statistics on "Electronic cigarettes (e-cigarettes) consumer behavior"

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