• Most popular mobile apps types in Great Britain 2013 | Survey

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Most popular mobile app types in Great Britain 2013, by penetration

Which of the following apps do you, yourself, regularly use?

Most popular mobile app types in Great Britain 2013, by penetration

This statistic illustrates the results of a survey carried out in Great Britain regarding types of mobile apps respondents used regularly. Weather apps were most commonly used in Great Britain, with 46 percent of respondents saying they used any weather app.

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	Share of respondents
Any weather app	46%
Any news app	37%
None of the above	36%
Any banking/financial app	29%
Any music-related app	29%
Any travel-related app	20%
Any medical/health/fitness-related app	14%
Any movie-related app	13%
Any food/cooking related app	12%

	Share of respondents
Any weather app	46%
Any news app	37%
None of the above	36%
Any banking/financial app	29%
Any music-related app	29%
Any travel-related app	20%
Any medical/health/fitness-related app	14%
Any movie-related app	13%
Any food/cooking related app	12%

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Description Source More information

This statistic illustrates the results of a survey carried out in Great Britain regarding types of mobile apps respondents used regularly. Weather apps were most commonly used in Great Britain, with 46 percent of respondents saying they used any weather app.

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Release date: November 2013
In cooperation with:

Region: Great Britain
Survey time period: June 4-18, 2013
Number of respondents: 500*
Age group: 18-64
Method of interview: Online survey
Supplementary notes: *Weighted base.

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Organisation types least trusted to hold personal data in the UK 2014

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Statistics on "Online privacy in the United Kingdom (UK)"

Privacy concerns

The most important statistics

Level of concern about online privacy in the United Kingdom (UK) as of February 2015*Level of concern about online privacy in the United Kingdom (UK) 2015
Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by gender*Level of concern about online privacy in the United Kingdom (UK) 2015, by gender
Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by age group*Level of concern about online privacy in the United Kingdom (UK) 2015, by age group
Level of concern about online privacy in the United Kingdom (UK) as of February 2015, by region*Level of concern about online privacy in the United Kingdom (UK) 2015, by region
Are your privacy concerns greater on desktop or mobile?*Privacy concerns: smartphone vs desktop in the United Kingdom (UK) 2013
How often do you worry about your privacy online?Distribution of consumers' online privacy concerns in GB 2015, by frequency
Frequency of online privacy concerns among internet users in the United Kingdom (UK) in 2013, by online activityFrequency of online privacy concerns in the United Kingdom (UK) 2013, by activity
Leading causes of online privacy concerns among consumers in Great Britain (GB) in 2015Leading causes of online privacy concerns among consumers in Great Britain (GB) 2015

Public awareness

The most important statistics

Do you think the data collected on each of the following “connected devices” are private or not?*Perceived privacy of connected device data in the United Kingdom (UK) 2014
Consumer awareness of online behavioral tracking by advertisers (OAB) and attached PII in the United Kingdom (UK) as of June 2013Awareness of online tracking (OBA) by advertisers in the United Kingdom (UK) 2013
Awareness of advertiser tracking of mobile phone usage in the United Kingdom (UK) in 2013Mobile users' awareness of advertiser tracking in the UK 2013
What obligations are you aware of that organisations have to comply with when processing personal information? (private and public organisations)*Awareness of consumer information privacy obligations in the UK 2012, by company type
How often do you read privacy policies when using websites via a laptop or desktop PC/Mac?Frequency of reading privacy policies online in the United Kingdom (UK) 2013
Share of consumers who were aware of protective measures and took action to protect their privacy online in Great Britain (GB) in 2015Awareness of measures & actions taken to protect online privacy in GB 2015

Trust levels

The most important statistics

Do you agree with the statement, "organisations handle the information they collect about you in a fair and proper way"?Trust in organisations handling personal information in the UK 2007-2014
Who do you trust most to protect your privacy?Organisations trusted to protect online privacy in the United Kingdom (UK) 2012-2013
To what extent do you agree with the following statement: "I trust most companies with my personal information online."?*Trust in companies to deal responsibly with personal information online in GB 2015
Who do you trust with your personal data?Attitudes towards personal data privacy in the United Kingdom 2015, by age group
Institutions and enterprises most trusted to collect personal data in the United Kingdom (UK) in 2015Institutions and enterprises trusted to collect personal data in the UK 2015
Which, if any, of the following organisations would you be most concerned about holding your personal information?Organisation types least trusted to hold personal data in the UK 2014
Which institution would you trust most with data about you that was collect via "Internet of Things" devices?*Institutions trusted to collect personal data in the United Kingdom (UK) 2013

App usage

The most important statistics

Are you aware that some apps on your mobile device can access your personal information?*Awareness that mobile apps access personal information in the UK 2013
How concerned, if at all, are you about the way mobile apps can use your personal information (e.g. locational data, web browsing history etc.)?Level of concern about how mobile apps use personal information in the UK in 2013
Have you ever decided not to download an app due to privacy concerns?App downloads prevented by privacy concerns in the United Kingdom (UK) 2013
What kind of information are you willing to share with mobile apps?Willingness to share information with mobile apps in the UK 2013, by type
Do you worry that photos sent via apps like Snapchat are stored somewhere permanently?*Concerns about privacy of apps like Snapchat among young people in the UK 2014

Consumer Attitudes

The most important statistics

Importance of online privacy to consumers in the United Kingdom (UK) in 2012 and 2013Importance of online privacy to consumers in the United Kingdom (UK) 2012-2013
Consumer feelings about being tracked by advertisers online in the United Kingdom (UK) as of June 2013, by deviceConsumer opinion on online tracking by advertisers in the UK 2013, by device
Consumer willingness to sharing personal data in exchange for free services in the United Kingdom (UK) as of June 2013Willingness to share data for free services in the United Kingdom (UK) 2013
Comfort levels in sharing personal information online in exchange for deals and other benefits in the United Kingdom (UK) in 2015, by information typeComfort levels in sharing personal information online in the UK 2015, by type
To what extent do you agree with the following statement: "I avoid doing business with companies who I do not believe protect my privacy online"?*Online privacy concerns impact on business decisions in Great Britain (GB) 2015
Leading actions taken by consumers due to online privacy concerns in Great Britain (GB) in January 2015 and December 2015Leading actions taken due to online privacy concerns in Great Britain (GB) 2015

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