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U.S. e-cigarettes dollar sales 2014-2018

Electronic cigarettes generated about 2.35 billion U.S. dollars in sales in the United States in 2016. This figure is expected to increase to 3.6 billion U.S. dollars by 2018.

Tobacco Products in the United States

Following the widespread public health campaign to spread awareness about the negative effects of smoking, the sales volume of smoke-able products in the United States has seen a steady decline between 2009 and 2018. Consumers are now opting for smoke-free options, such as e-cigarettes or vape pens. In 2017, the most popular brand of e-cigarettes sold at U.S. convenience stores was Juul.

E-Cigarette Consumer Behavior

Vaping and using e-cigarettes is much more common among younger generations than older generations in the United States. According to a 2018 survey, 80 percent of U.S. Millennials between the ages of 22 and 37 years have vaped or used an e-cigarette, compared to 55 percent of Generation X consumers, and 38 percent of Baby Boomers. Switching to e-cigarettes is also the second most popular method for quitting smoking in the United States in 2018.

Electronic cigarettes (e-cigarettes) dollar sales in the United States from 2014 to 2018 (in billion U.S. dollars)*

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Release date

June 2015


United States

Survey time period

2014 to 2016

Supplementary notes

* Figures are estimates.
** Forecast.

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Statistics on "Cigarettes in the U.S."

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