Reading mobile app privacy information at download in the United Kingdom (UK) 2013

Approximately how often, if at all, do you read any of the privacy information when downloading a new app?

Reading mobile app privacy information at download in the United Kingdom (UK) 2013 This survey depicts the frequency with which app downloaders reported reading mobile app privacy information in the United Kingdom (UK) as of December 2013. Of respondents, 27 percent reported never reading the information at download.
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Approximately how often, if at all, do you read any of the privacy information when downloading a new app?

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Share of respondents
Always (i.e. every app)8%
Often (i.e. 3 out of every 4 apps)12%
Sometimes (i.e. 2 out of every 4 apps)16%
Rarely (i.e. 1 out of every 4 apps)34%
Never27%
Don't know/ can't recall2%
Share of respondents
Always (i.e. every app)8%
Often (i.e. 3 out of every 4 apps)12%
Sometimes (i.e. 2 out of every 4 apps)16%
Rarely (i.e. 1 out of every 4 apps)34%
Never27%
Don't know/ can't recall2%
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Description

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More information

This survey depicts the frequency with which app downloaders reported reading mobile app privacy information in the United Kingdom (UK) as of December 2013. Of respondents, 27 percent reported never reading the information at download.
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Release date
December 2013
Region
United Kingdom
Survey time period
December 2-4, 2013
Number of respondents
1,335 respondents
Age group
18+
Special properties
All UK Adults online who have ever downloaded an app
Method of interview
Online survey
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