Online marketing tactics considered invasive in the United Kingdom (UK) 2013

If you were shopping online, would you find any of the following to be invasive?

Online marketing tactics considered invasive in the United Kingdom (UK) 2013 This statistic illustrates online marketing and online advertising methods considered invasive by consumers in the United Kingdom (UK) in 2013. Of respondents, 35.6 percent reported they would find it invasive if a website demonstrated knowledge of the consumer's geographic location.
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If you were shopping online, would you find any of the following to be invasive?

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Share of respondents
None - I would not find any of these to be invasive43.6%
The web site knows your geographic location (e.g., city or zip code)35.6%
The web site recommends products to you based on your browsing history (at this site or other sites)32.3%
The web site recommends products to you based on your last purchase at the same web site20.6%
Share of respondents
None - I would not find any of these to be invasive43.6%
The web site knows your geographic location (e.g., city or zip code)35.6%
The web site recommends products to you based on your browsing history (at this site or other sites)32.3%
The web site recommends products to you based on your last purchase at the same web site20.6%
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This statistic illustrates online marketing and online advertising methods considered invasive by consumers in the United Kingdom (UK) in 2013. Of respondents, 35.6 percent reported they would find it invasive if a website demonstrated knowledge of the consumer's geographic location.
Show more
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