This statistic shows the share of ad agency employment at media agencies and at creative or non-media agencies in the United Kingdom (UK) in 2014 and 2018. In 2014, 36 percent of employment was through media agencies. This figure rose to 41.8 percent in 2018.
Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018*
Institute of Practitioners in Advertising (IPA) member agencies' employees
Supplementary notes
* Only IPA member agencies' employees were included. Member agencies included: creative, full service, digital, media planning and buying, and marketing communications planning agencies. Members are key advertising, media and marketing communications industry players.
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Institute of Practitioners in Advertising. (March 9, 2019). Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018* [Graph]. In Statista. Retrieved July 12, 2020, from https://www.statista.com/statistics/285677/employment-distribution-at-advertising-agencies-in-the-united-kingdom-by-type/
Institute of Practitioners in Advertising. "Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018*." Chart. March 9, 2019. Statista. Accessed July 12, 2020. https://www.statista.com/statistics/285677/employment-distribution-at-advertising-agencies-in-the-united-kingdom-by-type/
Institute of Practitioners in Advertising. (2019). Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018*. Statista. Statista Inc.. Accessed: July 12, 2020. https://www.statista.com/statistics/285677/employment-distribution-at-advertising-agencies-in-the-united-kingdom-by-type/
Institute of Practitioners in Advertising. "Share of Employment at Media, Creative and Non-media Agencies in The United Kingdom (Uk) in 2014 and 2018*." Statista, Statista Inc., 9 Mar 2019, https://www.statista.com/statistics/285677/employment-distribution-at-advertising-agencies-in-the-united-kingdom-by-type/
Institute of Practitioners in Advertising, Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018* Statista, https://www.statista.com/statistics/285677/employment-distribution-at-advertising-agencies-in-the-united-kingdom-by-type/ (last visited July 12, 2020)
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