Employment distribution at advertising agencies in the UK 2014-2018, by type

This statistic shows the share of ad agency employment at media agencies and at creative or non-media agencies in the United Kingdom (UK) in 2014 and 2018. In 2014, 36 percent of employment was through media agencies. This figure rose to 41.8 percent in 2018.

Share of employment at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2018*

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Source

Release date

March 2019

Region

United Kingdom

Survey time period

2014 to 2018

Special properties

Institute of Practitioners in Advertising (IPA) member agencies' employees

Supplementary notes

* Only IPA member agencies' employees were included. Member agencies included: creative, full service, digital, media planning and buying, and marketing communications planning agencies. Members are key advertising, media and marketing communications industry players.

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Statistics on "UK employment"

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