Ad agency employment by agency type UK 2019

Based on reporting of an advertising association in the United Kingdom, in 2019, 45.67 percent of employment in the sector was through media agencies. Creative and non-media agency employees accounted for the remaining 54.33 percent.

Distribution of employees at media, creative and non-media agencies in the United Kingdom (UK) in 2014 and 2019

Characteristic	Media agencies	Creative & non-media agencies
2019	45.67%	54.33%
2018	41.8%	57.9%
2017	39%	61%
2016	37.4%	62.6%
2015	37.5%	62.5%
2014	36%	64%

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Release date

April 2020

More information

Region

United Kingdom

Survey time period

2014 to 2019

Special properties

IPA member agencies' employees only

Supplementary notes

Only member agencies' employees were included. The make-up was the following agencies: creative, full service, digital, media planning and buying, and marketing communications planning agencies. Members are key advertising, media and marketing communications industry players.
Figures were calculated based on data provided by the source.

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