Unilever invested 8.1 billion U.S. dollars in advertising activities and was the fifth-largest advertiser worldwide. Amazon was the largest, with an ad spend of 11 billion.
In 2019, Unilever's advertising spending worldwide from 2011 to 2019 (in billion U.S. dollars)
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Website (alessandronardone.net). (December 22, 2020). Unilever's advertising spending worldwide from 2011 to 2019 (in billion U.S. dollars) [Graph]. In Statista. Retrieved April 18, 2021, from https://www.statista.com/statistics/286494/unilever-advertising-spending-worldwide/
Website (alessandronardone.net). "Unilever's advertising spending worldwide from 2011 to 2019 (in billion U.S. dollars)." Chart. December 22, 2020. Statista. Accessed April 18, 2021. https://www.statista.com/statistics/286494/unilever-advertising-spending-worldwide/
Website (alessandronardone.net). (2020). Unilever's advertising spending worldwide from 2011 to 2019 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: April 18, 2021. https://www.statista.com/statistics/286494/unilever-advertising-spending-worldwide/
Website (alessandronardone.net). "Unilever's Advertising Spending Worldwide from 2011 to 2019 (in Billion U.S. Dollars)." Statista, Statista Inc., 22 Dec 2020, https://www.statista.com/statistics/286494/unilever-advertising-spending-worldwide/
Website (alessandronardone.net), Unilever's advertising spending worldwide from 2011 to 2019 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/286494/unilever-advertising-spending-worldwide/ (last visited April 18, 2021)