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Horsemeat scandal: impact on consumer shopping habits in the UK 2013-2014

This statistic shows the impact of the horsemeat scandal on consumer buying habits in the United Kingdom (UK) in January 2014 compared to almost one year before, in February 2013. Of respondents to the January 2014 survey, 64 percent said they would not change their shopping habits compared to 47 percent in February 2013.

Impact of the horsemeat scandal on consumer buying habits in the United Kingdom (UK) in January 2013 and February 2014

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Sources

Release date

January 2014

Region

United Kingdom

Survey time period

February 11, 2013 and January 6, 2014

Number of respondents

3,499* (latest)

Special properties

base varies

Method of interview

Online survey

Supplementary notes

* Data from February 2013 is based on 6,221 respondents. Data from January 2014 is based on 3,499 respondents.

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