Distribution of the e-commerce market in China in 2014, by segment

The graph shows market shares of e-commerce market segments in China. In 2014, online travel constituted for about 2.3 percent of China's e-commerce market.

Distribution of the e-commerce market in China in 2014, by segment

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Source

Release date

February 2015

Region

China

Survey time period

2014

Supplementary notes

* The source defines O2O as online to offline business of catering, ticketing, beauty salon and group buying of boutique or physical commodities, and offline to online through QR code or sound wave payment.
According to the source, the data were calculated based on the released financial reports of enterprises, interviews on industries and iResearch's statistical forecasting data.

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Statistics on "E-commerce in China"

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