Nestlé: advertising spending worldwide 2015-2018

In 2018, the Swiss food and beverage producer Nestlé spent 7.3 billion U.S. dollars on global advertising efforts. This figure was two billion dollars lower than a two years prior, indicating a slightly more conservative marketing budget. In fact, the company’s financial reporting confirms this shift, as the Nestlé Group’s administration and marketing expenses dropped in the same time period by roughly 1.5 billion Swiss francs (approximately 1.5 billion U.S. dollars).

Nestlé’s position in the U.S. and worldwide

Nestlé has a wide range of products including bottled water, coffee, baby food, cereal, microwave meals, and even pet food. While the flagship products such as Nescafé, KitKat, Gerber, and Coffee-Mate are widely recognized in and outside the U.S., on a global scale Nestlé’s brand fails to match up, ranking lower than the leading 50. However, in terms of promotional spending Nestlé has a fairly strong position among other prominent advertisers, holding its position in the top ten worldwide in 2018 among names such as Unilever and Procter & Gamble. Nestlé is also a prominent magazine advertiser in the United States, with print expenses reaching 152 million U.S. dollars in 2017.

Nestlé's advertising spending worldwide from 2015 to 2018

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

$39 $59 per month *
in the first 12 months
33% Discount until September 30th
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$468 / Year
$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

December 2019



Survey time period

2015 to 2018

Statista Accounts: Access All Statistics. Starting from $468 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 $39 / Month *
in the first 12 months
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Advertising market in the U.S."

Statista Accounts: Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.