Nestlé: advertising spending worldwide 2015-2018

In 2018, the Swiss food and beverage producer Nestlé spent 7.3 billion U.S. dollars on global advertising efforts. This figure was two billion dollars lower than a two years prior, indicating a slightly more conservative marketing budget. In fact, the company’s financial reporting confirms this shift, as the Nestlé Group’s administration and marketing expenses dropped in the same time period by roughly 1.5 billion Swiss francs (approximately 1.5 billion U.S. dollars).

Nestlé’s position in the U.S. and worldwide

Nestlé has a wide range of products including bottled water, coffee, baby food, cereal, microwave meals, and even pet food. While the flagship products such as Nescafé, KitKat, Gerber, and Coffee-Mate are widely recognized in and outside the U.S., on a global scale Nestlé’s brand fails to match up, ranking lower than the leading 50. However, in terms of promotional spending Nestlé has a fairly strong position among other prominent advertisers, holding its position in the top ten worldwide in 2018 among names such as Unilever and Procter & Gamble. Nestlé is also a prominent magazine advertiser in the United States, with print expenses reaching 152 million U.S. dollars in 2017.

Nestlé's advertising spending worldwide from 2015 to 2018

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Source

Release date

December 2019

Region

Worldwide

Survey time period

2015 to 2018

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