Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately *** million U.S. dollars on advertising worldwide in 2024, down from ***** million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for *** million U.S. dollars and production costs for ** million in 2024.
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U.S. Securities and Exchange Commission. (February 25, 2025). McDonald's advertising costs from 2014 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved October 21, 2025, from https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/
U.S. Securities and Exchange Commission. "McDonald's advertising costs from 2014 to 2024 (in million U.S. dollars)." Chart. February 25, 2025. Statista. Accessed October 21, 2025. https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/
U.S. Securities and Exchange Commission. (2025). McDonald's advertising costs from 2014 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: October 21, 2025. https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/
U.S. Securities and Exchange Commission. "Mcdonald's Advertising Costs from 2014 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 25 Feb 2025, https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/
U.S. Securities and Exchange Commission, McDonald's advertising costs from 2014 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/ (last visited October 21, 2025)
McDonald's advertising costs from 2014 to 2024 (in million U.S. dollars) [Graph], U.S. Securities and Exchange Commission, February 25, 2025. [Online]. Available: https://www.statista.com/statistics/286541/mcdonald-s-advertising-spending-worldwide/