McDonald's: ad spend 2014-2019

Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 447.3 million U.S. dollars on advertising worldwide in 2019, down from 476.8 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 365.8 million U.S. dollars and production costs for 81.5 million in 2019.  

 Advertising big spenders 

In the United States, McDonald’s spent the most money on advertising when compared to its fellow big-name QSR chains. When ranked, the company that came closest to McDonald’s in terms of ad spend was Domino's Pizza – however they were still far behind in this respect. It is unsurprising that McDonalds invested huge amounts into advertising given its nature as a gargantuan global household name - the total revenue McDonald’s generates, and its sheer size, more than counterbalances its media advertising costs.

McDonald's Corporation's advertising costs from 2014 to 2019

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Source

Release date

February 2020

Region

Worldwide

Survey time period

2014 to 2019

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Statistics on "Quick service restaurant brands: McDonald's"

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