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McDonald's Corporation's advertising costs from 2014 to 2017 (in million U.S. dollars)

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McDonald's: ad spend 2014-2017 This graph shows the amount that McDonald's Corp. spent on advertising worldwide from 2014 to 2017. Advertising costs included in operating expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and accounted for 532.9 million U.S. dollars in 2017. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related expenses included in selling, general & administrative expenses were 100.2 million U.S. dollars in 2017.
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Contributions to advertising cooperatives Production costs for radio and TV advertising
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Contributions to advertising cooperatives Production costs for radio and TV advertising
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Description Source More information
This graph shows the amount that McDonald's Corp. spent on advertising worldwide from 2014 to 2017. Advertising costs included in operating expenses of Company-operated restaurants primarily consist of contributions to advertising cooperatives and accounted for 532.9 million U.S. dollars in 2017. Production costs for radio and television advertising are expensed when the commercials are initially aired. These production costs, primarily in the U.S., as well as other marketing-related expenses included in selling, general & administrative expenses were 100.2 million U.S. dollars in 2017.
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Release date
February 2018
Region
Worldwide
Survey time period
2014 to 2017

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