McDonald's: ad spend 2014-2019

Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 447.3 million U.S. dollars on advertising worldwide in 2019, down from 476.8 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 365.8 million U.S. dollars and production costs for 81.5 million in 2019.  

 Advertising big spenders 

In the United States, McDonald’s spent the most money on advertising when compared to its fellow big-name QSR chains. When ranked, the company that came closest to McDonald’s in terms of ad spend was Domino's Pizza – however they were still far behind in this respect. It is unsurprising that McDonalds invested huge amounts into advertising given its nature as a gargantuan global household name - the total revenue McDonald’s generates, and its sheer size, more than counterbalances its media advertising costs.

McDonald's Corporation's advertising costs from 2014 to 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

February 2020



Survey time period

2014 to 2019

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Quick service restaurant brands: McDonald's"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.