Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

McDonald's: ad spend 2014-2018

McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)

by S. Lock, last edited Aug 9, 2019
McDonald's: ad spend 2014-2018 Globally-known quick service restaurant (QSR) chain McDonald’s spent approximately 476.8 million U.S. dollars on advertising worldwide in 2018, down from 633.1 million the previous year. Advertising costs are divided into two categories: contributions to advertising cooperatives and production costs for radio and TV advertising. Contributions to advertising cooperatives accounted for 388.8 million U.S. dollars and production costs for 88 million in 2018.  
 Advertising big spenders 

In the United States, McDonald’s spent the most money on advertising when compared to its fellow big-name QSR chains. When ranked, the company that came closest to McDonald’s in terms of ad spend was Taco Bell – however they were still far behind in this respect. It is unsurprising that McDonalds invested huge amounts into advertising given its nature as a gargantuan global household name - the total revenue McDonald’s generates, and its sheer size, more than counterbalances its media advertising costs.
Show more

McDonald's Corporation's advertising costs from 2014 to 2018 (in million U.S. dollars)

Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format

All Information
in one Presentation


Everything On "McDonald's" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Quick service restaurant brands: McDonald's"
  • Overview
  • Advertising spending
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.