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U.S. average-income teen expenditure share by category 2018
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U.S. average-income teen expenditure share by category 2018
What do American teens like to spend their money on?
by Emma Bedford,
last edited
Aug 9, 2019
Food and clothing were the top two categories for average-income American teen spending as of Fall 2018. Each category accounted for a 20 percent share of total expenditures. Accessories, personal care and cosmetics came in third place with a spending share of ten percent. Just one percent of teen expenditure went on books and magazines.
What are teens’ favorite brands to buy?
When it comes to clothing, the majority of average-income male teens in the U.S. prefer to purchase Nike products; some 33 percent of teenage boys stated that the athletic apparel brand is their leading choice for clothing. Teenage girls, on the other hand, mostly prefer American Eagle when buying clothes. Nike was also the frontrunner when both male and female teenagers were asked which footwear brand they prefer, followed by Vans and Adidas. This brand preference is evidenced in Nike’s revenue figures in the United States. In 2018, their revenue reached around 15.31 billion U.S. dollars, which is almost a 300 percent increase over a twenty-year period.
What do American teens like to spend their money on?
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by Emma Bedford,
last edited
Aug 9, 2019
Food and clothing were the top two categories for average-income American teen spending as of Fall 2018. Each category accounted for a 20 percent share of total expenditures. Accessories, personal care and cosmetics came in third place with a spending share of ten percent. Just one percent of teen expenditure went on books and magazines.
What are teens’ favorite brands to buy?
When it comes to clothing, the majority of average-income male teens in the U.S. prefer to purchase Nike products; some 33 percent of teenage boys stated that the athletic apparel brand is their leading choice for clothing. Teenage girls, on the other hand, mostly prefer American Eagle when buying clothes. Nike was also the frontrunner when both male and female teenagers were asked which footwear brand they prefer, followed by Vans and Adidas. This brand preference is evidenced in Nike’s revenue figures in the United States. In 2018, their revenue reached around 15.31 billion U.S. dollars, which is almost a 300 percent increase over a twenty-year period.
- Show sources information
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- Release date
- November 2018
- Region
- United States
- Survey time period
- Fall 2018
- Number of respondents
- 8,600 respondents
- Special properties
- average-income teens; average age of 16
- Method of interview
- Face-to-face interview, online survey
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- United States
- Survey time period
- Fall 2018
- Number of respondents
- 8,600 respondents
- Special properties
- average-income teens; average age of 16
- Method of interview
- Face-to-face interview, online survey
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