Public awareness ratings of Grammy Award nominees as of January 2014

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Share of respondents who indicated awareness of each artist
Justin Timberlake93%
Taylor Swift92%
Kelly Clarkson87%
Tim McGraw87%
Alicia Keys85%
Katy Perry83%
Kanye West79%
David Bowie78%
Bruno Mars72%
Robin Thicke71%
Blake Shelton66%
Miranda Lambert54%
Darius Rucker50%
Kings of Leon49%
Macklemore & Ryan Lewis46%
Pharrell Williams33%
Daft Punk31%
Jason Aldean30%
James Blake26%
Kacey Musgraves17%
Little Big Town14%

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This graph displays the public awareness of a number of Grammy Award nominees before the 2014 Grammy Awards were held, shown as a pecentage of those interviewed who indicated having heard about a certain artist or band. Veteran musician David Bowie received an awareness rating of 78 percent, 32 percent more than reported having heard about breakthrough artists Macklemore & Ryan Lewis. Newcomer Lorde had only a 33 percent awareness rating before the Grammy Awards, but nonetheless received two Grammy Awards, including the coveted "Song of the Year" award.
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Release date
January 2014
United States
Survey time period
January 23, 2014
Supplementary notes
Numbers represent percentage of those interviewed who reported being aware of each artist The source does not provide a date of survey. The date given is the publication date.

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