Grammy Awards: public awareness ratings of nominees 2014

This graph displays the public awareness of a number of Grammy Award nominees before the 2014 Grammy Awards were held, shown as a pecentage of those interviewed who indicated having heard about a certain artist or band. Veteran musician David Bowie received an awareness rating of 78 percent, 32 percent more than reported having heard about breakthrough artists Macklemore & Ryan Lewis. Newcomer Lorde had only a 33 percent awareness rating before the Grammy Awards, but nonetheless received two Grammy Awards, including the coveted "Song of the Year" award.