Public awareness ratings of Grammy Award nominees as of January 2014

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Share of respondents who indicated awareness of each artist
Justin Timberlake93%
Taylor Swift92%
Rihanna89%
Kelly Clarkson87%
Tim McGraw87%
Eminem86%
Alicia Keys85%
Katy Perry83%
Kanye West79%
David Bowie78%
Jay-Z75%
Pink73%
Bruno Mars72%
Robin Thicke71%
Blake Shelton66%
Miranda Lambert54%
Darius Rucker50%
Kings of Leon49%
Drake47%
Macklemore & Ryan Lewis46%
Pharrell Williams33%
Lorde33%
Daft Punk31%
Jason Aldean30%
James Blake26%
Kacey Musgraves17%
Little Big Town14%
© Statista 2017

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About This Statistic

This graph displays the public awareness of a number of Grammy Award nominees before the 2014 Grammy Awards were held, shown as a pecentage of those interviewed who indicated having heard about a certain artist or band. Veteran musician David Bowie received an awareness rating of 78 percent, 32 percent more than reported having heard about breakthrough artists Macklemore & Ryan Lewis. Newcomer Lorde had only a 33 percent awareness rating before the Grammy Awards, but nonetheless received two Grammy Awards, including the coveted "Song of the Year" award.

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