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Olympic Games: TV viewership worldwide 2002-2016

The graph presents the number of Olympic Games TV viewers worldwide from 2002 to 2014, as well as a forecast for 2016. The 2010 Winter Games in Vancouver, Canada, were watched by 3.5 million people worldwide. The most recent summer games, held in Rio de Janiero in 2016, drew in an audience of 3.6 billion viewers. Despite this high figure, only 26.5 million people in the United States tuned in to the opening ceremony in 2016. This is more than 14 million down on the number that watched the opening ceremony four years before in London. In contrast, 31.7 million viewers in the United States watched the opening ceremony of the Winter Olympics in Sochi in 2014.

Number of Olympic Games TV viewers worldwide from 2002 to 2016

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Release date

August 2016



Survey time period

2002 to 2016

Supplementary notes

* early estimates

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Statistics on "History of the Summer Olympics"

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