In-store website and app promotion methods by multi-channel retailers in the UK 2013

This statistic displays the promotion methods used by multi-channel retailers to promote their websites or mobile apps in-store in the United Kingdom in 2013. Of retailers investigated, 10 percent promoted their website or mobile app in the window and behind the till.

Methods used by multi-channel retailers to promote their website or mobile app in-store in the United Kingdom (UK) in 2013

Share of retailers
No promotion50%
Window18%
Window and behind till10%
Signage5%
Flyer and window5%
Behind till4%
Flyer3%
Signage and window2%
Window and signage2%
LCD screen1%
iPad0%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

October to December 2013

Number of respondents

100 respondents

Supplementary notes

Investigators visited one London store of each retailer.

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