Most common mobile app features provided by multi-channel retailers UK 2012-2013

This statistic displays the most common mobile app features provided by multi-channel retailers in the United Kingdom (UK) in 2012 and 2013. In 2013, 23.7 percent of multi-channel retailers had apps with videos. Almost eight percent of retailers had apps with games.

Mobile app features provided by multi-channel retailers in the United Kingdom (UK) in 2012 and 2013*

20132012
Locate shops78.9%66.7%
Order products for delivery73.7%66.7%
Social media44.7%27.5%
Scan products for additional information42.1%31.4%
Features39.5%43.1%
Videos23.7%21.6%
Locate stock18.4%23.6%
Special offers13.2%51%
Game7.9%0%
Augmented reality5.3%9.8%
Store map2.6%0%
Loyalty2.6%0%
Track0%5.9%
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Source

Release date

January 2014

Region

United Kingdom

Survey time period

October to December 2013**

Supplementary notes

* Features ranked by share of retailers in 2013.
** Date of most recent survey
Number of retailers not provided.

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Statistics on "Mobile commerce in the United Kingdom (UK)"

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