Australian Football League (AFL) most valuable brands 2013

Most valuable club brands of the Australian Football League in 2013 (in million U.S. dollars)

by Statista Research Department, last edited Dec 12, 2013
Australian Football League (AFL) most valuable brands 2013 The statistic depicts the brand value of the most valuable sports brands of the Australian Football League (AFL) in 2013. According to the ranking the Hawthorn Hawks have a brand value of 27.1 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
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Most valuable club brands of the Australian Football League in 2013 (in million U.S. dollars)

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Brand value in million dollars
Collingwood Magpies (AFL)39.1
Hawthorn Hawks (AFL)27.1
Geelong Cats (AFL)26.8
Carlton Blues (AFL)25.3
Fremantle Dockers (AFL)24.3
Essendon Bombers (AFL)24
Sydney Swans (AFL)22.7
Richmond Tigers (AFL)21.1
Adelaide Crows (AFL)20.9
Brisbane Lions (AFL)20.4
Port Adelaide Power (AFL)17.8
St Kilda Saints (AFL)16.5
Melbourne Demons (AFL)15
Brand value in million dollars
Collingwood Magpies (AFL)39.1
Hawthorn Hawks (AFL)27.1
Geelong Cats (AFL)26.8
Carlton Blues (AFL)25.3
Fremantle Dockers (AFL)24.3
Essendon Bombers (AFL)24
Sydney Swans (AFL)22.7
Richmond Tigers (AFL)21.1
Adelaide Crows (AFL)20.9
Brisbane Lions (AFL)20.4
Port Adelaide Power (AFL)17.8
St Kilda Saints (AFL)16.5
Melbourne Demons (AFL)15
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by Statista Research Department, last edited Dec 12, 2013
The statistic depicts the brand value of the most valuable sports brands of the Australian Football League (AFL) in 2013. According to the ranking the Hawthorn Hawks have a brand value of 27.1 million U.S. dollars in 2013.
A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.
Show more
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