Australian Football League (AFL) most valuable brands 2013

The statistic depicts the brand value of the most valuable sports brands of the Australian Football League (AFL) in 2013. According to the ranking the Hawthorn Hawks have a brand value of 27.1 million U.S. dollars in 2013.

A brand is defined here as the trademark and associated intellectual property. Football clubs are made up of a mixture of fixed tangible assets (stadium, training ground) and disclosed intangible assets (purchased players) with brand value.
To calculate brand values the Royalty Relief method was used. This approach assumes the company doesn't own their brand and must license it from a theoretical third party. The method determines how much it would cost to do this.

Most valuable club brands of the Australian Football League in 2013

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Source

Release date

December 2013

Region

Australia

Survey time period

2013

Supplementary notes

* NRL - National Rugby League; AFL - Australian Football League

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