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Growth of digital advertising revenue in the U.S. 2018-2019, by format
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Growth of digital advertising revenue in the U.S. 2018-2019, by format
Growth of digital advertising revenue in the United States in 2018 and 2019, by format
The timeline presents data on the growth of digital advertising spending in the United States in 2018 and 2019, broken down by format. Mobile advertising revenue is expected to grow by 29.8 percent in 2018 compared to 2017.
Growth of digital advertising revenue in the United States in 2018 and 2019, by format
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The timeline presents data on the growth of digital advertising spending in the United States in 2018 and 2019, broken down by format. Mobile advertising revenue is expected to grow by 29.8 percent in 2018 compared to 2017.
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- Release date
- September 2018
- Region
- United States
- Survey time period
- September 2018
- Special properties
- figures are estimates
Source
- Show sources information
- Show publisher information
- Release date
- September 2018
More information
- Region
- United States
- Survey time period
- September 2018
- Special properties
- figures are estimates
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Statistics on "Digital advertising in the U.S."
- Global overview
The most important statistics
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)Digital ad spend worldwide 2015-2017
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)Global internet advertising spending 2007-2021, by type
- Change in digital advertising spending worldwide from 2016 to 2019, by formatDigital ad spend growth 2016-2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)Digital Market Outlook: digital advertising revenue in selected countries 2018
- Consumer trust in advertising worldwide from 2007 to 2015, by ad formatConsumer trust in different types of advertising worldwide 2007-2015
- U.S. overview
The most important statistics
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)Internet ad spend in the U.S. 2016-2021
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)Digital Market Outlook: digital ad revenue in the U.S. 2015-2021, by device
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)Online/digital advertising spending in the U.S. 2019, by medium
- Advertising spending vs. consumer time spent in the United States in 2017, by mediumMedia ad spend vs. time spent in the U.S. in 2017
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018Change in digital vs. traditional marketing budgets as per U.S. CMOs 2012-2018
- Distribution of digital advertising spending in the United States as of June 2018, by industryDistribution of U.S. digital ad spend 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)Digital Market Outlook: digital advertising revenue in the U.S. 2017-2023, by format
- Growth of digital advertising revenue in the United States in 2018 and 2019, by formatGrowth of digital advertising revenue in the U.S. 2018-2019, by format
- Ad selling & sellers
The most important statistics
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)Digital display ad revenue in the U.S. 2016-2019, by company
- Selected online companies ranked by total digital advertising revenue from 2012 to 2018 (in billion U.S. dollars)Digital advertising revenue of leading online companies 2012-2018
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing modelOnline advertising revenue in the U.S. from 2004 to 2018, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)U.S. average AARPU of media companies and publishers 2016-2020
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)Global Google digital advertising revenues 2014-2018
- Facebook's global revenue as of 1st quarter 2019, by segment (in million U.S. dollars)Facebook: worldwide quarterly revenue 2010-2019, by segment
- Distribution of Twitter's annual revenues from 2010 to 2018, by segmentDistribution of Twitter's annual revenues 2010-2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)Net U.S. digital advertising revenues of Amazon 2016-2019
- Effectiveness
The most important statistics
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business typeDigital vs. offline marketing campaigns importance worldwide 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018Most effective digital marketing techniques 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)Ad spend ROI in the U.S. 2018, by medium
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?Influence of offensive online content on image of brands advertised nearby 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017U.S. consumers who purchased products after seeing an internet ad in 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industryDisplay ad in-target rates in the U.S. in Q2 2017, by device & vertical
- Customer perceptions
The most important statistics
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018Internet user attitudes to online ads in the U.S. 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age groupOpinions on online advertising relevance in the U.S. 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017Ad blocking reasons in the U.S. in 2017
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018Influence of advertising perception on ad blocking usage in the U.S. 2018
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018Attitudes towards ads among TV and OTT viewers in the U.S. 2018
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Statistics
- Digital advertising spending growth in Canada 2014-2019, by format
- Digital share of advertising spending in Hungary 2008-2015
- Digital advertising spending in Israel 2008-2015, by type
- Digital advertising expenditure in Finland 2008-2015, by medium
- Digital share of advertising spending in Russia 2008-2015
- Digital advertising expenditure in Hungary 2008-2015, by medium
- Digital ad spend in Brazil 2016, by format
- Digital share of advertising spending in Spain 2008-2015
- Digital advertising expenditure in Sweden 2008-2015, by medium
- Digital share of advertising spending in the United Kingdom (UK) 2010-2015
- Digital advertising expenditure in Russia 2008-2015, by medium
- Digital share of advertising spending in Ireland 2008-2015
- Digital share of advertising spending in Italy 2008-2015
- Digital share of advertising spending in Portugal 2008-2015
- Digital advertising spending in Argentina 2018-2020, by format
- Advertisers' use of digital channels in Belgium 2018, by campaign type
- Digital advertising measurement challenges in Europe 2018, by stakeholder type
- Italy: price comparison among desktop and mobile advertising in Italy in 2015
- Quarterly change in digital ad requests in Sweden 2014-2018
- Digital advertising KPIs: comparison of vision and reality in Europe 2018
Studies
- Digital advertising in Europe
- Digital advertising formats in the U.S.
- Digital advertising in the U.S.
- Digital advertising in Canada
- Digital advertising in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- E-mail marketing in the United Kingdom (UK)
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Ad blocking
- IAB Report on 2017 Digital Advertising Spend
- Advertising market in the U.S.
- Search advertising in the U.S.
- Internet Advertising Revenue Report 2018
Statistics on "Digital advertising in the U.S."
- Digital advertising spending worldwide from 2015 to 2017 (in billion U.S. dollars)
- Internet advertising spending worldwide from 2007 to 2021, by type (in million U.S. dollars)
- Change in digital advertising spending worldwide from 2016 to 2019, by format
- Digital advertising spending in selected countries worldwide in 2018 (in billion U.S. dollars)
- Consumer trust in advertising worldwide from 2007 to 2015, by ad format
- Internet advertising spending in the United States in 2016 and 2021 (in billion U.S. dollars)
- Digital advertising revenue in the United States from 2015 to 2021, by device (in million U.S. dollars)
- Online/digital advertising spending in the United States in 2019, by medium (in billion U.S. dollars)
- Advertising spending vs. consumer time spent in the United States in 2017, by medium
- Change in digital marketing spending and traditional advertising according to CMOs in the United States from 2012 to 2018
- Distribution of digital advertising spending in the United States as of June 2018, by industry
- Digital advertising spending in the United States from 2017 to 2023, by format (in million U.S. dollars)
- Growth of digital advertising revenue in the United States in 2018 and 2019, by format
- Podcast advertising revenue in the United States from fiscal year 2016 to 2020 (in million U.S. dollars)
- Revenue of digital advertising agencies in the United States from 2013 to 2018 (in billion U.S. dollars)
- Leading internet display advertisers in the United States in 2017, by ad spend (in million U.S. dollars)
- Net digital display ad revenue in the United States from 2016 to 2019, by company (in billion U.S. dollars)
- Selected online companies ranked by total digital advertising revenue from 2012 to 2018 (in billion U.S. dollars)
- Distribution of online advertising revenue in the United States from 2004 to 2018, by pricing model
- Average advertising revenue per user (AARPU) of selected media companies and online publishers in the United States from 2016 to 2020 (in U.S. dollars)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Facebook's global revenue as of 1st quarter 2019, by segment (in million U.S. dollars)
- Distribution of Twitter's annual revenues from 2010 to 2018, by segment
- Net digital advertising revenues of Amazon in the United States from 2016 to 2019 (in billion U.S. dollars)
- Pinterest advertising revenue in the United States from 2016 to 2020 (in million U.S. dollars)
- Share of marketers worldwide who think digital and offline campaigns are important to their overall marketing efforts as of May 2018, by business type
- Most effective digital marketing techniques according to marketers worldwide in 2018
- Return on advertising spending (ROAS) per dollar invested in the United States in 2018, by medium (in U.S. dollars)
- How much more positively or negatively do you view a brand that is being advertised around offensive content online?
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- Influence of advertising perception on ad blocking usage in the United States as of the 2nd quarter 2018
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017
- Display advertising in-target rates in the United States in 2nd quarter 2017, by device and industry
- Share of mobile display ads leading to selected industry landing pages in the United States in 2017
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Attitudes of internet users towards advertising on websites and in online video in the United States as of 2nd quarter 2018
- View on relevance of online advertising according to consumers in the United States as of March 2018, by age group
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Reasons for using ad blockers according to internet users in the United States as of May 2017
- Ad receptivity among television and over-the-top (OTT) service viewers in the United States as of August 2018
- Growth of digital advertising spending in Canada from 2014 to 2019, by format
- Digital share of advertising spending in Hungary from 2008 to 2015*
- Digital advertising expenditure in Israel from 2008 to 2015, by type (in million U.S. dollars)
- Digital advertising expenditure in Finland from 2008 to 2015, by medium (in million euro)
- Digital advertising share of advertising spending in Russia from 2008 to 2015
- Digital advertising expenditure in Hungary from 2008 to 2015, by medium (in million U.S. dollars)
- Distribution of digital advertising spending in Brazil in 2016, by format
- Digital advertising share of advertising spending in Spain from 2008 to 2015
- Digital advertising expenditure in Sweden from 2008 to 2013, with a forecast to 2015, by medium (in million U.S. dollars)
- Digital advertising share of ad spending in the United Kingdom (UK) from 2010 to 2015
- Digital advertising expenditure in Russia from 2008 to 2015, by medium (in million U.S. dollars)
- Digital advertising share of advertising spending in Ireland from 2008 to 2015
- Digital advertising share of advertising spending in Italy from 2008 to 2015
- Digital advertising share of advertising spending in Portugal from 2008 to 2015
- Distrubution of digital advertising expenditure in Argentina from 2018 to 2020, by type
- Advertisers' use of digital channels in Belgium in 2018, by type of campaign
- Challenges for digital advertising measurement in Europe in 2018, by type of stakeholder
- Purchase and sale price comparison between desktops and mobile advertising in Italy in 2015
- Quarterly growth in digital ad requests in Sweden from 2nd quarter 2014 to 4th quarter 2018
- Digital advertising KPIs marketers would like to use and are currently using in Europe in 2018
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