Growth of digital advertising revenue in the U.S. 2019-2021, by format

In 2020, mobile advertising revenue is expected to grow by 8.6 percent compared to 2019. Total digital media are projected to grow by 2.8 percent in 2020 as the entire ad industry is fighting the consequences of the coronavirus outbreak. However it is forecast that digital media will bounce back slightly to 7.3 percent growth in 2021.

Digital ad spending

The United States spent just under 130 billion U.S. dollars on advertising in 2019. With each consecutive year, this amount was predicted to grow, reaching just over 200 billion U.S. dollars in 2023. In 2018, TV and digital each accounted for about a third of the total U.S. advertising spending. The fastest-growing medium – digital – is projected to reach a 40 percent-share by 2020.

Views on online advertising

Many internet users find ads on websites annoying. In 2018, about 57 percent of American internet users aged 56 or older held a negative viewpoint towards them. In comparison, about a third of users between the ages of 36 and 45 had a negative attitude towards online ads. Specifically, internet users felt more agitated by advertising in online video clips, compared to ads on websites in the second quarter of 2018. Roughly sixty percent of respondents said they disliked seeing ads in online videos, compared to 42 percent who said the same about ads on webpages.