Growth of digital advertising revenue in the U.S. 2019-2020, by format

In 2020, mobile advertising revenue is expected to grow by almost 17 percent compared to 2019. The desktop format is the only format that is projected to decrease in ad revenue.

Digital ad spending

The United States spent just under 130 billion U.S. dollars on advertising in 2019. With each consecutive year, this amount is predicted to grow, reaching just over 200 billion U.S. dollars in 2023. In 2018, TV and digital each accounted for about a third of the total U.S. advertising spending. The fastest-growing medium – digital – is projected to reach a 40 percent-share by 2020.

Views on online advertising

Many internet users find ads on websites annoying. In 2018, about 57 percent of American internet users aged 56 or older held a negative viewpoint towards them. In comparison, about a third of users between the ages of 36 and 45 had a negative attitude towards online ads. Specifically, internet users felt more agitated by advertising in online video clips, compared to ads on websites in the second quarter of 2018. Roughly sixty percent of respondents said they disliked seeing ads in online videos, compared to 42 percent who said the same about ads on webpages.

Growth of digital advertising revenue in the United States in 2019 and 2020, by format

20192020
---
---
---
---
---
---
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

June 2019

Region

United States

Survey time period

June 2019

Special properties

figures are estimates

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Digital advertising in North America"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.