Market share held by Apple iPhone in Great Britain from 1st quarter 2011 to 1st quarter 2017

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Market share
Q1 201114%
Q2 201113%
Q3 201113%
Q4 201115%
Q1 201217%
Q2 201219%
Q3 201222%
Q4 201223%
Q1 201321%
Q2 201326%
Q4 201326%
Q2 201430%
Q3 201430%
Q4 201432%
Q1 201534%
Q2 201532%
Q3 201537%
Q4 201536%
Q1 201635%
Q2 201638%
Q3 201638%
Q4 201639%
Q1 201740%

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The statistic shows the market share held by the Apple iPhone in Great Britain from the first quarter of 2011 to the first quarter of 2017. In the fourth quarter of 2011, the iPhone only had 15 percent penetration in British households. By the first quarter of 2017 this had risen to 40 percent penetration. iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016. This line of smartphones run on the iOS mobile operating system by Apple Inc, and it holds a high share in the market of operating systems.
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Release date
June 2017
Great Britain
Survey time period
1st quarter 2011 to 1st quarter 2017
Number of respondents
circa 1,000
Age group
15 years and older
Method of interview
Face-to-face interview
Supplementary notes
During the survey, this question was posed as follows: "Which of the following do you own/have in your household?"

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