About This Statistic
The statistic shows the market share held by the Apple iPhone in Great Britain from the first quarter of 2011 to the first quarter of 2017. In the fourth quarter of 2011, the iPhone only had 15 percent penetration in British households. By the first quarter of 2017 this had risen to 40 percent penetration.
iPhone is a line of smartphones designed and marketed by Apple Inc. The first iPhone was first released in 2007. Since then, many other versions were released such as the iPhone 3G, iPhone 5 and iPhone 6. The latest versions released by Apple were the iPhone 7 and 7 Plus in 2016. This line of smartphones run on the iOS mobile operating system by Apple Inc, and it holds a high share in the market of operating systems.