Mobile messengers: popular features in emerging markets 2014

This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of February 2014. When asked about which mobile messenger app they used most, 78 percent of respondents in Mexico answered WhatsApp. In Brazil, 63 percent of mobile messenger users used WhatsApp.

Most popular mobile messenger app features in selected emerging markets as of February 2014

Characteristic	Group chat	Photo sharing	Voice calling	Video sharing
India	58%	48%	36%	0%
Kenya	43%	54%	0%	41%
Nigeria	44%	40%	27%	0%
South Africa	43%	57%	0%	32%
Brazil	54%	42%	42%	0%
Mexico	29%	48%	40%	0%

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Release date

February 2014

More information

Region

Worldwide

Survey time period

February 2014

Special properties

Consumers

Supplementary notes

The original question was “When choosing a mobile messaging app, what features do you look for? Check all that apply:”. The statistic only shows the three most popular choices per country - if the value "0" is given, the feature was not among the top three. Multiple answers were possible. The source does not provide information regarding the age or number of respondents.

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