Mobile messengers: most popular features in emerging markets 2014
Most popular mobile messenger app features in selected emerging markets as of February 2014
This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of February 2014. When asked about which mobile messenger app they used most, 78 percent of respondents in Mexico answered WhatsApp. In Brazil, 63 percent of mobile messenger users used WhatsApp.
Most popular mobile messenger app features in selected emerging markets as of February 2014
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| Group chat | Photo sharing | Voice calling | Video sharing | |
|---|---|---|---|---|
| India | 58% | 48% | 36% | 0% |
| Kenya | 43% | 54% | 0% | 41% |
| Nigeria | 44% | 40% | 27% | 0% |
| South Africa | 43% | 57% | 0% | 32% |
| Brazil | 54% | 42% | 42% | 0% |
| Mexico | 29% | 48% | 40% | 0% |
Source
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