Mobile messengers: most popular features in emerging markets 2014

This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of February 2014. When asked about which mobile messenger app they used most, 78 percent of respondents in Mexico answered WhatsApp. In Brazil, 63 percent of mobile messenger users used WhatsApp.

Most popular mobile messenger app features in selected emerging markets as of February 2014

Group chatPhoto sharingVoice callingVideo sharing
India58%48%36%0%
Kenya43%54%0%41%
Nigeria44%40%27%0%
South Africa43%57%0%32%
Brazil54%42%42%0%
Mexico29%48%40%0%
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Show detailed source information?
Register for free
Already a member?
Log in
Source

Release date

February 2014

Region

Worldwide

Survey time period

February 2014

Special properties

Consumers

Supplementary notes

The original question was “When choosing a mobile messaging app, what features do you look for? Check all that apply:”. The statistic only shows the three most popular choices per country - if the value "0" is given, the feature was not among the top three. Multiple answers were possible. The source does not provide information regarding the age or number of respondents.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "WhatsApp"

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.