Mobile messengers: most popular features in emerging markets 2014

Most popular mobile messenger app features in selected emerging markets as of February 2014

Mobile messengers: most popular features in emerging markets 2014 This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of February 2014. When asked about which mobile messenger app they used most, 78 percent of respondents in Mexico answered WhatsApp. In Brazil, 63 percent of mobile messenger users used WhatsApp.
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Most popular mobile messenger app features in selected emerging markets as of February 2014

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Group chatPhoto sharingVoice callingVideo sharing
India58%48%36%0%
Kenya43%54%0%41%
Nigeria44%40%27%0%
South Africa43%57%0%32%
Brazil54%42%42%0%
Mexico29%48%40%0%
Group chatPhoto sharingVoice callingVideo sharing
India58%48%36%0%
Kenya43%54%0%41%
Nigeria44%40%27%0%
South Africa43%57%0%32%
Brazil54%42%42%0%
Mexico29%48%40%0%
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This statistic gives information on the popularity of the mobile messenger app WhatsApp in selected emerging markets as of February 2014. When asked about which mobile messenger app they used most, 78 percent of respondents in Mexico answered WhatsApp. In Brazil, 63 percent of mobile messenger users used WhatsApp.
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Release date
February 2014
Region
Worldwide
Survey time period
February 2014
Special properties
Consumers
Supplementary notes
The original question was “When choosing a mobile messaging app, what features do you look for? Check all that apply:”. The statistic only shows the three most popular choices per country - if the value "0" is given, the feature was not among the top three. Multiple answers were possible. The source does not provide information regarding the age or number of respondents.
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