Mother's Day expenditure in the U.S. 2007-2021

Americans were planning on spending around 28 billion U.S. dollars on Mother’s Day in 2021. This figure has increased considerably over the survey period, with consumers spending an extra 13.5 billion dollars on loved ones compared to 2010, when expenditure reached around 14.6 billion dollars.

Mother’s Day in the United States

As suggested by the name, Mother’s Day is an annual celebration that honors mothers and motherhood. The modern holiday was first celebrated in the United States in 1908, and later in 1911 it was observed as a holiday in all U.S. states. Initially the holiday was celebrated out of sentiment, however, it was soon commercialized when Mother’s Day cards were put on shelves in the early 1920s. In 2020, U.S. consumers planned to spend a total of around one billion U.S. dollars on greeting cards for Mother’s Day.

Shopping behavior

When shopping for a gift for Mother’s Day, 44 percent of respondents during a recent survey stated that finding a unique or different gift was the most important shopping consideration. In that vein, many younger consumers planned to purchase a gift of experience for Mother's Day.