Advertising response in Africa and the Middle East in Q1 2013, by medium

The graph presents data on advertising response in African and the Middle East in the first quarter of 2013, broken down by medium. During a survey, 62 percent of respondents stated they always or sometimes took action on radio ads.

To what extent do you take action on the following forms of advertising?

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Source

Release date

September 2013

Region

Africa, MENA

Survey time period

Q1 2013

Number of respondents

29,000 in 58 countries

Special properties

respondents with internet access only

Supplementary notes

In 2013, 29,000 people were interviewed worldwide. The study does not provide a separate number for Africa and the Middle East only.

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