B2C e-commerce categories purchased by digital buyers in Colombia as of September 2013

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Share of internet users
Electronics and computer products43%
Telecom (phone, internet and cable tv)28%
Food and drinks18%
Sports goods16%
Banking products10%
© Statista 2017

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About This Statistic

This statistic presents the most-purchased B2C e-commerce categories in Colombia as of September 2013. During the survey, it was found that 36 percent of digital buyers had purchased fashion articles online. The most popular product category was electronics and computer products with 43 percent purchase rate.

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