Colombia: most purchased B2C e-commerce categories September 2013

This statistic presents the most-purchased B2C e-commerce categories in Colombia as of September 2013. During the survey, it was found that 36 percent of digital buyers had purchased fashion articles online. The most popular product category was electronics and computer products with 43 percent purchase rate.

B2C e-commerce categories purchased by digital buyers in Colombia as of September 2013

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Sources

Release date

January 2014

Region

Colombia

Survey time period

September 2013

Supplementary notes

Digital buyers who have purchased digitally at least once in the 12 months prior to survey.

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