Importance of social media in Great Britain 2013, by users' activity level

This statistic displays the importance of social media to individuals in Great Britian as of July 2013, sorted by activity level on social media. Of the survey respondents, 39 percent of inactive respondents rated social media a "1" (not at all important).

How important is social media to you?*

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Release date

October 2013


United Kingdom (Great Britain)

Survey time period

July 2-16, 2013

Number of respondents

500 respondents

Age group


Method of interview

Online survey

Supplementary notes

* The survey used a 5-point scale, where 5 means "very important" and 1 means "not at all important".
** Describes the level or amount of social media activitiy carried out by respondents.

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