Reason individuals continue following brands on social media in Great Britain 2013

What do the brands that you follow on social media do that makes you want to stay connected to the brand?

Reason individuals continue following brands on social media in Great Britain 2013 This statistic displays leading reasons why consumers in Great Britain reported continuing to follow brands on social media in 2013. The greatest share of respondents reported continued social media engagement with brands because the brand sent coupons for discounts.
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What do the brands that you follow on social media do that makes you want to stay connected to the brand?

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Share of respondents
They send me coupons for product discounts or free products58%
They have contests or requests for suggestions regarding their current or new product47%
They post fun and interesting topics/items on their social networking page37%
They create content that is worth sharing36%
They respond to comments or links I post on their social networking page24%
They answer emails or messages I send them23%
Share of respondents
They send me coupons for product discounts or free products58%
They have contests or requests for suggestions regarding their current or new product47%
They post fun and interesting topics/items on their social networking page37%
They create content that is worth sharing36%
They respond to comments or links I post on their social networking page24%
They answer emails or messages I send them23%
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This statistic displays leading reasons why consumers in Great Britain reported continuing to follow brands on social media in 2013. The greatest share of respondents reported continued social media engagement with brands because the brand sent coupons for discounts.
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