Reason individuals continue following brands on social media in Great Britain 2013

This statistic displays leading reasons why consumers in Great Britain reported continuing to follow brands on social media in 2013. The greatest share of respondents reported continued social media engagement with brands because the brand sent coupons for discounts.

What do the brands that you follow on social media do that makes you want to stay connected to the brand?

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Source

In cooperation with
Ipsos
Release date

April 2013

Region

United Kingdom (Great Britain)

Survey time period

2013

Number of respondents

133 respondents

Age group

16-64

Method of interview

Online survey

Supplementary notes

Date of survey not specified by the source.

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