U.S. female social media usage during cultural events on TV 2014

Reasons for U.S. female social media users to access social media while watching TV cultural events as of February 2014

U.S. female social media usage during cultural events on TV 2014 This statistic presents the reasons for U.S. female social media users to access social media while watching cultural events on televion. During a February 2014 survey, it was found that 79.4 percent of respondents did so because they liked to see other people's reactions. Liveblogging or livetweeting and the subsequent online discussions are popular ways for people to connect over tv shows and events.
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Reasons for U.S. female social media users to access social media while watching TV cultural events as of February 2014

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Share of respondents
Like to see other people's reactions79.4%
Makes the show more entertaining76.9%
Sense of community54.4%
Get more followers/make new connections26.3%
Other0.6%
Share of respondents
Like to see other people's reactions79.4%
Makes the show more entertaining76.9%
Sense of community54.4%
Get more followers/make new connections26.3%
Other0.6%
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This statistic presents the reasons for U.S. female social media users to access social media while watching cultural events on televion. During a February 2014 survey, it was found that 79.4 percent of respondents did so because they liked to see other people's reactions. Liveblogging or livetweeting and the subsequent online discussions are popular ways for people to connect over tv shows and events.
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Release date
March 2014
Region
United States
Survey time period
February 2014
Number of respondents
1,861 respondents
Age group
18 to 45 years
Special properties
Female social media users
Supplementary notes
Multiple answers were possible.
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