This graph shows Google's net display advertising revenue in the United States as a share of total digital display ad revenue in the United States in 2016 and a forecast until 2019. In 2016, Google's share in total U.S. digital display ad revenue was 13.8 percent.
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Google: share of U.S. digital display ad revenues 2016-2019
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Net digital display ad revenues of Google as percentage of total digital display ad revenues in the United States from 2016 to 2019
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This graph shows Google's net display advertising revenue in the United States as a share of total digital display ad revenue in the United States in 2016 and a forecast until 2019. In 2016, Google's share in total U.S. digital display ad revenue was 13.8 percent.
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Description
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This graph shows Google's net display advertising revenue in the United States as a share of total digital display ad revenue in the United States in 2016 and a forecast until 2019. In 2016, Google's share in total U.S. digital display ad revenue was 13.8 percent.
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- Release date
- March 2017
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
More information
- Region
- United States
- Survey time period
- 2016
- Supplementary notes
-
* Forecast
Includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets, and other internet-connected devices; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites; including banner ads and other (static display ads such as Facebook's News Feed Ads and Twitter's Promoted Tweets), rich media, sponsorships and video (including advertising that appears before, during or after digital video content in a video player).
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Statistics on "Google"
- Company overview
The most important statistics
- Annual revenue of Alphabet from 2011 to 2017 (in million U.S. dollars)Alphabet: global annual revenue 2011-2017
- Annual revenue of Google from 2002 to 2017 (in billion U.S. dollars)Google: global annual revenue 2002-2017
- Revenue of Google from 1st quarter 2008 to 4th quarter 2017 (in million U.S. dollars)Google: quarterly revenue as 2008-2017
- Operating income of Google from 4th quarter 2014 to 4th quarter 2017 (in million U.S. dollars)Google: quarterly operating income 2014-2017
- Distribution of Google's revenues from 2001 to 2017, by sourceGoogle: revenue distribution 2001-2017, by source
- Price of selected acquisitions by Google as of September 2017 (in million U.S. dollars)Price of selected acquisitions by Google 2017
- Number of full-time Alphabet employees from 2007 to 2017Alphabet: number of full-time employees 2007-2017
- Number of full-time Alphabet employees from 2008 to 2016, by departmentAlphabet: number of full-time employees 2016, by department
- Benchmark
The most important statistics
- Market capitalization of the largest internet companies worldwide as of May 2017 (in billion U.S. dollars)Market value of the largest internet companies worldwide 2017
- Market capitalization of the largest U.S. internet companies as of August 2017 (in billion U.S. dollars)Market capitalization of the largest U.S. internet companies 2017
- Most valuable brands worldwide in 2017, by brand valueMost valuable brands worldwide 2017
- Which of the following tech and internet companies and brands do you know, if only by name? U.S. consumer awareness of leading tech and internet brands 2017
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?U.S. consumer views regarding leading tech and internet brands 2017
- Most popular multi-platform web properties in the United States in March 2018, based on number of unique visitors (in millions)Most visited multi-platform U.S. web properties 2018
- Mobile audience reach of leading smartphone apps in the United States as of February 2018Reach of most popular U.S. smartphone apps 2018
- Research and development expenditure of leading internet companies from 2014 to 2016 (in million U.S. dollars)Internet companies: research and development expenditure 2016
- Search
The most important statistics
- Share of desktop search traffic originating from Google in selected countries as of October 2017Google: search engine market share in selected countries 2017
- Worldwide desktop market share of leading search engines from January 2010 to October 2017Global market share of search engines 2010-2017
- Distribution of global online visitors to Google.com as of September 2017, by countryShare of visitors to Google.com as of September 2017, by country
- Global search engine market share as of August 2017, by search query sizeOnline search query market share worldwide 2017, by search engine
- Share of search queries handled by leading U.S. search engine providers as of January 2018Market share of search engines in the United States 2008-2018
- Number of explicit core search queries powered by search engines in the United States as of January 2018 (in billions)U.S. search engines ranked by number of core searches 2008-2018
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 1st quarter 2018Mobile share of U.S. organic search engine visits 2014-2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 1st quarter 2018, by platformMobile share of organic search engine traffic 2018, by platform
- Advertising
The most important statistics
- Advertising revenue of Google from 2001 to 2017 (in billion U.S. dollars)Google: annual advertising revenue 2001-2017
- Advertising revenue of Google websites from 2001 to 2017 (in billion U.S. dollars)Google sites: advertising revenue 2001-2017
- Advertising revenue of Google network websites from 2001 to 2017 (in billion U.S. dollars)Google network sites: advertising revenue 2001-2017
- Google's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)Google: quarterly ARPU 2015-2016
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019Google's market share of global digital ad revenues 2016-2019
- Net digital display ad revenues of Google as percentage of total digital display ad revenues in the United States from 2016 to 2019Google: share of U.S. digital display ad revenues 2016-2019
- Paid mobile search click share of Google and Bing in the United States as of 1st quarter 2018, by deviceGoogle vs. Bing: U.S. mobile click share 2018
- Leading syndicated ad focus entities in the United States in December 2016, by reachLeading U.S. display advertising networks 2016, by reach
- YouTube
The most important statistics
- Global usage penetration of YouTube from 2nd quarter 2013 to 1st quarter 2015YouTube usage reach worldwide 2013-2015
- YouTube usage frequency of active users worldwide as of 3rd quarter 2016YouTube: global usage frequency 2016
- Most popular YouTube videos based on total global views as of February 2018 (in billions)Most viewed YouTube videos of all time 2018
- Most viewed YouTube channels worldwide as of March 2018, by monthly views (in millions)YouTube: most viewed channels 2018
- Most popular YouTube partner channels in the United States in February 2018, ranked by unique viewers (in millions)Most popular U.S. YouTube partner channels 2018, ranked by viewers
- Most popular YouTube brand channels as of October 2017, ranked by total number of video views (in billions)YouTube: most popular brand channels 2017, by subscribers
- Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)U.S. net advertising revenues of YouTube 2015-2018
- Google Play
The most important statistics
- U.S. customer satisfaction with Google Play from 2014 to 2016 (index score)ACSI - U.S. customer satisfaction with Google Play as of 2016
- Number of available apps at Google Play from 2nd quarter 2015 to 1st quarter 2018Google Play: number of available apps as of Q1 2018
- Growth of available mobile apps at Google Play worldwide from 2nd quarter 2015 to 1st quarter 2018Google Play: quarterly growth of available apps as 2015-2018
- Leading digital publishers in the United States as of February 2018, based on reachTop digital publishers in the U.S. 2018, by user reach
- Leading mobile app publishers in the United States as of February 2018, by share of total app time spentTime spent on leading mobile app publishers in the U.S. 2018
- Number of available applications in the Google Play Store from December 2009 to March 2018Google Play: number of available apps 2009-2018
- Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)Leading mobile apps in the United States 2016, ranked by unique visitors
- Market reach of the most popular Android apps in the United States as of September 2017Leading Android app reach in the United States 2017
- Influence and impact
The most important statistics
- Google's federal lobbying expenses from 1st quarter 2010 to 1st quarter 2018 (in million U.S. dollars)Google: federal lobbying expenses 2010-2018
- Number of government and court requests for content removal from Google from January to June 2017, by countryGovernment requests for content removal from Google H1 2017
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2018, by target domain (in millions)Number of infringing URLs requested to be removed from Google Search 2018
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2017Google user data requests by U.S. federal authorities 2010-2017
- Global number of user data requests issued to Google from federal agencies and governments from January to June 2017, by country Google: number of data requests from federal agencies and governments H1 2017
- In your opinion, which of the following characteristics are associated with Google? U.S. consumer opinion on Google as a company 2017
- Which of the following statements do you agree with regarding Google? U.S. consumer perception of Google as a company 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Microsoft: share of U.S digital display ad revenues 2013-2017
- Facebook: share of U.S. digital display ad revenues 2016-2019
- Digital display advertising expenditure in Austria 2008-2015
- Digital display advertising expenditure in the United Kingdom (UK) 2010-2015
- Digital display advertising expenditure in Belgium 2008-2015
- Digital display advertising expenditure in Greece 2008-2015
- Display ad spend share in Brazil 2012-2019
- Digital display advertising expenditure in Germany 2008-2015
- Digital display advertising expenditure in Finland 2008-2015
- Programmatic buying digital display ad spend in selected countries 2014 and 2018
- Digital display advertising expenditure in France 2008-2015
- RTB digital display ad spend in selected countries 2014 and 2018
- Italy: digital programmatic advertising market 2015
- Digital display advertising expenditure in Ireland 2011-2015
- Mobile share of digital display ad spend in Canada 2013-2018
- Digital market outlook: revenues from digital advertising in European countries 2015
- Distribution of RTB spending worldwide 2014, by region
- Digital display advertising investment distribution in France 2016, by device
- Distribution most popular display ad categories in Germany 2013
- Number of residential power consumers in Pacific Noncontiguous
Studies
- Digital advertising in Europe
- Digital advertising in the U.S.
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- Digital advertising in Canada
- E-mail marketing in the United Kingdom (UK)
- Ad blocking
- Programmatic advertising
- IAB Report on 2017 Digital Advertising Spend
- Banner advertising in the United Kingdom
- Q4 2017 Quarterly Mobile Index
- Internet Advertising Revenue Report 2017
- Advertising in the United Kingdom (UK)
- Advertising in Europe
- Search advertising in the U.S.
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Statistics on the topic
Free statistics
- Annual revenue of Alphabet from 2011 to 2017 (in million U.S. dollars)
- Annual revenue of Google from 2002 to 2017 (in billion U.S. dollars)
- Revenue of Google from 1st quarter 2008 to 4th quarter 2017 (in million U.S. dollars)
- Operating income of Google from 4th quarter 2014 to 4th quarter 2017 (in million U.S. dollars)
- Price of selected acquisitions by Google as of September 2017 (in million U.S. dollars)
- Number of full-time Alphabet employees from 2008 to 2016, by department
- Number of active Gmail users worldwide from January 2012 to February 2016 (in millions)
- Market capitalization of the largest internet companies worldwide as of May 2017 (in billion U.S. dollars)
- Market capitalization of the largest U.S. internet companies as of August 2017 (in billion U.S. dollars)
- Most valuable brands worldwide in 2017, by brand value
- Most popular multi-platform web properties in the United States in March 2018, based on number of unique visitors (in millions)
- Mobile audience reach of leading smartphone apps in the United States as of February 2018
- Share of desktop search traffic originating from Google in selected countries as of October 2017
- Worldwide desktop market share of leading search engines from January 2010 to October 2017
- Distribution of global online visitors to Google.com as of September 2017, by country
- Global search engine market share as of August 2017, by search query size
- Share of search queries handled by leading U.S. search engine providers as of January 2018
- Number of explicit core search queries powered by search engines in the United States as of January 2018 (in billions)
- Mobile share of organic search engine visits in the United States from 3rd quarter 2013 to 1st quarter 2018
- Mobile share of organic search engine visits in the United States from 4th quarter 2013 to 1st quarter 2018, by platform
- Distribution of total and mobile organic search visits in the United States as of 1st quarter 2018, by engine
- Advertising revenue of Google from 2001 to 2017 (in billion U.S. dollars)
- Advertising revenue of Google network websites from 2001 to 2017 (in billion U.S. dollars)
- Net digital ad revenues of Google as percentage of total digital advertising revenues worldwide from 2016 to 2019
- Paid mobile search click share of Google and Bing in the United States as of 1st quarter 2018, by device
- Leading syndicated ad focus entities in the United States in December 2016, by reach
- Global usage penetration of YouTube from 2nd quarter 2013 to 1st quarter 2015
- Most popular YouTube videos based on total global views as of February 2018 (in billions)
- Most viewed YouTube channels worldwide as of March 2018, by monthly views (in millions)
- Number of available apps at Google Play from 2nd quarter 2015 to 1st quarter 2018
- Growth of available mobile apps at Google Play worldwide from 2nd quarter 2015 to 1st quarter 2018
- Leading mobile app publishers in the United States as of February 2018, by share of total app time spent
- Number of available applications in the Google Play Store from December 2009 to March 2018
- Most popular mobile apps in the United States as of December 2016, ranked by average unique monthly visitors (in millions)
- Google's federal lobbying expenses from 1st quarter 2010 to 1st quarter 2018 (in million U.S. dollars)
- Number of government and court requests for content removal from Google from January to June 2017, by country
- Number of copyright infringing URLs requested to be removed from Google Search in the 12 months ending January 2018, by target domain (in millions)
- Global number of user data requests issued to Google from federal agencies and governments from January to June 2017, by country
- Net digital display ad revenues of Microsoft as percentage of total digital display ad revenues in the United States from 2013 to 2017
- Mobile internet share of digital display advertising spending in Canada from 2013 to 2018
- Revenue from digital advertising in a selection of countries in Europe in 2015 (in millions of US dollars)
- Number of bundled and unbundled residential power consumers in Pacific Noncontiguous in 2011 (in 1,000s)
Premium Statistics
- Distribution of Google's revenues from 2001 to 2017, by source
- Number of full-time Alphabet employees from 2007 to 2017
- Which of the following Google services and products do you use at least occasionally?
- How often do you use Google services and products?
- Which of the following tech and internet companies and brands do you know, if only by name?
- How much do you agree with the following statements regarding international tech and internet companies such as Google, Apple, Facebook, and Amazon?
- Research and development expenditure of leading internet companies from 2014 to 2016 (in million U.S. dollars)
- Advertising revenue of Google websites from 2001 to 2017 (in billion U.S. dollars)
- Google's average revenue per monthly active user from 1st quarter 2015 to 4th quarter 2016 (in U.S. dollars)
- Net digital display ad revenues of Google as percentage of total digital display ad revenues in the United States from 2016 to 2019
- TV advertising spending of Google in the United States in 2015 and 2016 (in million U.S. dollars)
- Media advertising spending of Google in the United States from 2014 to 2016 (in million U.S. dollars)
- YouTube usage frequency of active users worldwide as of 3rd quarter 2016
- Most popular YouTube partner channels in the United States in February 2018, ranked by unique viewers (in millions)
- Most popular YouTube brand channels as of October 2017, ranked by total number of video views (in billions)
- Net advertising revenues of YouTube in the United States from 2015 to 2018 (in billion U.S. dollars)
- U.S. customer satisfaction with Google Play from 2014 to 2016 (index score)
- Leading digital publishers in the United States as of February 2018, based on reach
- Market reach of the most popular Android apps in the United States as of September 2017
- Market reach of the most popular Android app categories in the United States as of September 2017
- How much have you spent, whether bought or rented, on selected types of digital media at Google over the past 12 months?
- How much have you spent on Google apps and in-app purchases over the past 12 months?
- Number of user data requests made to Google from U.S. federal agencies and courts as of 1st half 2017
- In your opinion, which of the following characteristics are associated with Google?
- Which of the following statements do you agree with regarding Google?
- Net digital display ad revenues of Facebook as percentage of total digital display ad revenues in the United States from 2016 to 2019
- Digital display advertising expenditure in Austria from 2008 to 2015 (in million euro)
- Digital display advertising expenditure in the United Kingdom (UK) from 2010 to 2015 (in million GBP)
- Digital display advertising expenditure in Belgium from 2008 to 2015 (in million Euro)
- Digital display advertising expenditure in Greece from 2008 to 2015 (in million euro)
- Share of display in digital advertising spending in Brazil from 2012 to 2019
- Digital display advertising expenditure in Germany from 2008 to 2015 (in million euro)
- Digital display advertising expenditure in Finland from 2008 to 2015 (in million Euro)
- Programmatic buying digital display advertising spending in selected countries in 2014 and 2018 (in billion U.S. dollars)
- Digital display advertising expenditure in France from 2008 to 2015 (in million Euro)
- Real time bidding digital display advertising spending in selected countries in 2014 and 2018 (in billion U.S. dollars)
- Market share of the digital programmatic advertising industry in Italy as of end of 2015, by type
- Digital display advertising expenditure in Ireland from 2011 to 2015 (in million euro)
- Distribution of real-time bidding spending worldwide in 2014, by region
- Breakdown of online display advertising expenditures in France from 2014 to 2016, by targeted device
- Market share of the most popular display ad categories in Germany as of April 2013
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