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Ad-selling companies worldwide: digital advertising market share 2016-2019

Published by A. Guttmann, Apr 24, 2018
The statistic presents net digital advertising market share of major ad-selling companies worldwide in 2016 as well as a forecast thereof for the period 2017 to 2019. In 2016, Yahoo's share of global digital advertising revenues amounted to 1.6 percent.

Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019

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Release date

March 2017

Region

Worldwide

Survey time period

2016

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

Supplementary notes

* Forecast.
** Includes ad revenue from Alibaba's core commerce operations and Youku Tudou.
*** Includes ad revenue from LinkedIn.

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