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Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2019

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Ad-selling companies worldwide: digital advertising market share 2016-2019 The statistic presents net digital advertising market share of major ad-selling companies worldwide in 2016 as well as a forecast thereof for the period 2017 to 2019. In 2016, Yahoo's share of global digital advertising revenues amounted to 1.6 percent.
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20162017*2018*2019*
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Exclusive Premium statistic

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Description Source More information
The statistic presents net digital advertising market share of major ad-selling companies worldwide in 2016 as well as a forecast thereof for the period 2017 to 2019. In 2016, Yahoo's share of global digital advertising revenues amounted to 1.6 percent.
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Release date
March 2017
Region
Worldwide
Survey time period
2016
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.
Supplementary notes
* Forecast.
** Includes ad revenue from Alibaba's core commerce operations and Youku Tudou.
*** Includes ad revenue from LinkedIn.

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