Digital ad revenue share by company 2023

In 2021, Google's share of digital advertising revenues worldwide was projected to amount to 28.6 percent. Facebook followed with a projected digital ad revenue share of 23.7 percent, while Alibaba came in third with an expected 8.7 percent. The fastest growth has been that of Amazon, who saw its global digital ad revenue share surge from 3.8 percent in 2019 to 5.2 percent in 2020, with a value of 7.1 percent projected for 2023.

Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023

Characteristic	Facebook	Google	Alibaba	Amazon	Tencent
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Release date

August 2021

More information

Region

Worldwide

Survey time period

2016 to 2020

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones and tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; net ad revenues after companies pay traffic acquisition costs (TAC) to partner sites.

Supplementary notes

* Forecast.
Alibaba includes Youku Tudou, Facebook includes Instagram, Google includes YouTube.

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