In 2021, Google's share of digital advertising revenues worldwide was projected to amount to 28.6 percent. Facebook followed with a projected digital ad revenue share of 23.7 percent, while Alibaba came in third with an expected 8.7 percent. The fastest growth has been that of Amazon, who saw its global digital ad revenue share surge from 3.8 percent in 2019 to 5.2 percent in 2020, with a value of 7.1 percent projected for 2023.
Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023
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TheStreet. (August 30, 2021). Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023 [Graph]. In Statista. Retrieved May 19, 2022, from https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/
TheStreet. "Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023." Chart. August 30, 2021. Statista. Accessed May 19, 2022. https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/
TheStreet. (2021). Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023. Statista. Statista Inc.. Accessed: May 19, 2022. https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/
TheStreet. "Net Digital Advertising Revenue Share of Major Ad-selling Online Companies Worldwide from 2016 to 2023." Statista, Statista Inc., 30 Aug 2021, https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/
TheStreet, Net digital advertising revenue share of major ad-selling online companies worldwide from 2016 to 2023 Statista, https://www.statista.com/statistics/290629/digital-ad-revenue-share-of-major-ad-selling-companies-worldwide/ (last visited May 19, 2022)