Digital advertising market share of major companies worldwide 2023
In 2023, Google's share of digital advertising revenues worldwide was projected to amount to 39 percent. Facebook followed with a projected digital ad revenue share of 18 percent, while Amazon came in third with an expected seven percent. The player from Asia with the highest share is TikTok, with three percent, followed by Baidu, JD.com, as well as Tencent, all three with two percent.
