U.S. Hispanic consumers: leading personal care product categories 2012

This statistic highlights the leading Hispanic personal care/beauty product categories in the United States in 2012. The survey revealed that women's fragrance products was the most popular beauty product category amongst Hispanic women with a dollar market share index of 208.

Top Hispanic personal care/beauty product categories amongst U.S. consumers in 2012*

Purchase Index
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Release date

April 2013


United States

Survey time period

January 1 to December 29, 2012

Special properties

Hispanic to non-Hispanic white female head of household

Method of interview

Panel survey

Supplementary notes

* Purchase Index: Share of Hispanic dollar sales divided by U.S. household dollar share X 100. The statistic highlights the difference in shopping patterns between Hispanic consumers and total consumers in the United States.
Data stem from the U.S. Nielsen Homescan Panel conducted from January 1 to December 29, 2012.
The original source neither provide information on the number of conducted interviews nor the age of respondents.

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Statistics on "Cosmetics consumer behavior in the U.S."

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