Areas accountable for content marketing in the United Kingdom (UK) 2014

This statistic illustrates the areas accountable for content marketing in the United Kingdom (UK) in 2014. Of marketers, 18 percent reported demand-gen marketing as the area accountable for content marketing.

Areas accountable for content marketing in the United Kingdom (UK) in 2014

Share of respondents
Owner/C-level26%
Demand gen marketing18%
Product marketing14%
Social team/Social CRM11%
PR/Corporate communications10%
Information technology2%
Other14%
No one, unsure, or no answer5%
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Sources

Release date

December 2014

Region

United Kingdom

Survey time period

July to August 2014

Number of respondents

134 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.

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Statistics on "Digital marketing in the United Kingdom (UK)"

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