Following content marketing strategy in the United Kingdom (UK) 2014

Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014

Following content marketing strategy in the United Kingdom (UK) 2014 This statistic displays following content marketing strategy among marketers in the United Kingdom (UK) in 2014. Of marketers, 44 percent reported following their content marketing strategy very closely.
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Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014

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Share of respondents
Very closely44%
Somewhat53%
We rarely use it3%
Unsure0%
Share of respondents
Very closely44%
Somewhat53%
We rarely use it3%
Unsure0%
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Description

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This statistic displays following content marketing strategy among marketers in the United Kingdom (UK) in 2014. Of marketers, 44 percent reported following their content marketing strategy very closely.
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Release date
December 2014
Region
United Kingdom
Survey time period
July to August 2014
Number of respondents
134 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2014, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, the Direct Marketing Association UK (DMA), the Business Marketing Association (BMA), EnVeritas Group (EVG), The Association for Data-driven Marketing & Advertising (ADMA), Industry Week, New Equipment Digest, WTWH Media, and Corporate Financial Group.
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