Most effective content marketing tactics in the United Kingdom (UK) 2016-2017

This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
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Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
E-mail (newsletters, welcome emails)50%65%
Social media content - other than blogs46%57%
In-person events30%-
Online presentations11%-
White papers--
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