Most effective content marketing tactics in the United Kingdom (UK) 2016-2017

Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017

by Katrin Kienast, last edited Jan 23, 2018
Most effective content marketing tactics in the United Kingdom (UK) 2016-2017 This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
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Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017

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20162017
E-mail (newsletters, welcome emails)50%65%
Social media content - other than blogs46%57%
Blogs74%50%
E-books/whitepapers36%-
In-person events30%-
Videos28%-
Infographics20%-
Webinars/webcasts18%-
Online presentations11%-
Illustrations/photos9%-
White papers--
20162017
E-mail (newsletters, welcome emails)50%65%
Social media content - other than blogs46%57%
Blogs74%50%
E-books/whitepapers36%-
In-person events30%-
Videos28%-
Infographics20%-
Webinars/webcasts18%-
Online presentations11%-
Illustrations/photos9%-
White papers--
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by Katrin Kienast, last edited Jan 23, 2018
This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
Show more
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