Most effective content marketing tactics in the United Kingdom (UK) 2016-2017

This statistic displays a ranking of content marketing tactics by effectiveness according to marketers who used them in the United Kingdom (UK) from 2016 to 2017. In 2017, e-mail (e.g. e-newsletters, welcome letters) were ranked most effective, with 65 percent of marketers ranking them as most critical to content marketing success.
Welcome to Statista!

We are the global leading platform for business data from 600 industries and 50 countries.

Our 700 employees believe that facts cause big changes and promote brilliant ideas. We want to offer you the best basis for fast and effective decisions: Learn more.
Content marketing tactics ranked by effectiveness in the United Kingdom (UK) from 2016 to 2017
20162017
E-mail (newsletters, welcome emails)50%65%
Social media content - other than blogs46%57%
Blogs74%50%
E-books/whitepapers36%-
In-person events30%-
Videos28%-
Infographics20%-
Webinars/webcasts18%-
Online presentations11%-
Illustrations/photos9%-
White papers--
Loading statistic...
You need to log in to download this statistic
Register for free
Already a member?
Log in
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Digital marketing in the United Kingdom (UK)
Digital marketing in the United Kingdom (UK)

All Information
in one Presentation

Digital marketing in the United Kingdom (UK)

Everything On "Digital marketing in the United Kingdom (UK)" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Digital marketing in the United Kingdom (UK)"
  • Overview
  • Social Media Marketing
  • E-mail Marketing
  • Content Marketing
The most important statistics
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

Statista Accounts: Access All Statistics. Starting from $588 / Year
Learn more about how Statista can support your business.