- Media & Advertising›
- Advertising & Marketing ›
Content marketing functions outsourced by marketers in the UK 2013
Content marketing functions outsourced by marketers in the UK 2013
Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013
This statistic displays the content marketing functions that United Kingdom (UK) marketers outsourced in 2013, ranked by share of marketers reporting outsourcing. Among marketers, 57 percent reported outsourcing writing of content marketing content.
Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013
Loading statistic...
| Share of respondents | |
|---|---|
| Design | 59% |
| Writing | 57% |
| Content distribution / syndication | 34% |
| Editing | 20% |
| Measurement / analytics | 17% |
| Content planning and strategy | 9% |
| Buyer persona creation | 2% |
| Share of respondents | |
|---|---|
| Design | 59% |
| Writing | 57% |
| Content distribution / syndication | 34% |
| Editing | 20% |
| Measurement / analytics | 17% |
| Content planning and strategy | 9% |
| Buyer persona creation | 2% |
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic displays the content marketing functions that United Kingdom (UK) marketers outsourced in 2013, ranked by share of marketers reporting outsourcing. Among marketers, 57 percent reported outsourcing writing of content marketing content.
Show more- Show sources information
- Show publisher information
- Release date
- December 2013
- Region
- United Kingdom
- Survey time period
- July to August 2013
- Number of respondents
- 198 respondents
- Special properties
- for-profit marketers (B2B and B2C)*
- Method of interview
- Email survey
- Supplementary notes
- * In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.
Source
- Show sources information
- Show publisher information
- Release date
- December 2013
More information
- Region
- United Kingdom
- Survey time period
- July to August 2013
- Number of respondents
- 198 respondents
- Special properties
- for-profit marketers (B2B and B2C)*
- Method of interview
- Email survey
- Supplementary notes
- * In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Content marketing"
- Overview
The most important statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)Content marketing services revenue worldwide 2014-2019
- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
- Marketer perspective
The most important statistics
- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising helpful 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
- What e-mail content would entice you to interact further with a retailer?North America: e-mail marketing attractive content 2016
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Content marketing initiatives in the United Kingdom (UK) 2014-2015
- Percentage of companies that worked with content marketing Spain 2015
- Content marketing: number of audiences targeted in the United Kingdom (UK) 2014
- Content marketing: frequency of publishing content the United Kingdom (UK) 2014
- Paid digital advertising usage by content marketers in the UK 2016
- Most important content marketing metrics Spain 2015
- Content marketing strategy usage in the UK 2017
- Survey on obtaining knowledge about target groups in Denmark 2017
- Survey on factors for the decreased success of content marketing in Denmark 2017
- Following content marketing strategy in the United Kingdom (UK) 2014
- Content marketing use in the United Kingdom (UK) 2012
- Planned usage of marketing content formats in the United Kingdom (UK) 2016
- Effective content types for social media marketing in the United Kingdom (UK) 2012
- Marketing tactics in which SMBs invested in the U.S. 2015
- New content distribution channels in Latin America 2016
- Marketing strategy effectiveness worldwide 2018, by region
- Following brands online in Great Britain in 2013, by demographic
Studies
- Content marketing
- B2B Content Marketing 2019
- B2C Content Marketing 2019
- B2B Content Marketing 2018
- B2C Content Marketing 2018
- Content Marketing in the UK 2018
- Manufacturing Content Marketing 2018
- Digital marketing in the United Kingdom (UK)
- B2B Content Marketing 2016
- B2C Content Marketing 2016
- Nonprofit Content Marketing 2016
- B2C Content Marketing 2017
- B2B Content Marketing 2017
- The Personalization Imperative For Content Marketing
- B2B Content Marketing 2014
Statistics on "Content marketing"
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- What are the top five priorities that your organization's internal content creators will focus on this year?
- Percentage distribution of companies that did content marketing in Spain according to a 2015 survey
- Number of audiences targeted by content marketers in the United Kingdom (UK) in 2014
- Frequency of publishing new content among content marketers in the United Kingdom (UK) in 2014
- Types of paid digital advertising used by content marketers in the United Kingdom (UK) in 2016
- Percentage distribution of content marketing metrics with greater importance in Spanish companies according to a survey of 2015
- Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017
- Which techniques does your organization use in order to obtain knowledge about your primary target groups?
- Which factors contributed to your company's decreased success of content marketing?
- Share of marketers who say strategy guides efforts in the United Kingdom (UK) in 2014
- Do you invest in content marketing?
- Which content formats do you plan on using in 2016?
- What content is best for social sharing?
- Marketing tactics in which small business owners invested in the United States as of April 2015
- What content distribution channels do you plan to add to your marketing efforts in the next 12 months?
- Share of marketing professionals who believe their marketing strategy is effective worldwide as of March 2018, by region
- Do you follow any brands online?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Please log in to access our additional functions
Register in seconds and access exclusive features.
Basic Account
|
Instant Access
Premium Account
| ||
|---|---|---|---|
Our services
Click the question mark for further information | Free |
$49 per month* | |
| Basic statistics | |||
| Premium statistics | |||
|
Graph download
| |||
| Download PDF | |||
|
Excel download
| |||
| Register | Purchase now | ||
*Duration: 12 months, billed annually, single license
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.