Content marketing functions outsourced by marketers in the UK 2013

Published by Statista Research Department, Sep 20, 2019
This statistic displays the content marketing functions that United Kingdom (UK) marketers outsourced in 2013, ranked by share of marketers reporting outsourcing. Among marketers, 57 percent reported outsourcing writing of content marketing content.

Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013

Share of respondents
Design59%
Writing57%
Content distribution / syndication34%
Editing20%
Measurement / analytics17%
Content planning and strategy9%
Buyer persona creation2%
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Sources

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Release date

December 2013

Region

United Kingdom

Survey time period

July to August 2013

Number of respondents

198 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.

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