Content marketing functions outsourced by marketers in the United Kingdom (UK) in 2013

Content marketing functions outsourced by marketers in the UK 2013 This statistic displays the content marketing functions that United Kingdom (UK) marketers outsourced in 2013, ranked by share of marketers reporting outsourcing. Among marketers, 57 percent reported outsourcing writing of content marketing content.
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Share of respondents
Design59%
Writing57%
Content distribution / syndication34%
Editing20%
Measurement / analytics17%
Content planning and strategy9%
Buyer persona creation2%
Share of respondents
Design59%
Writing57%
Content distribution / syndication34%
Editing20%
Measurement / analytics17%
Content planning and strategy9%
Buyer persona creation2%
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Description Source More information
This statistic displays the content marketing functions that United Kingdom (UK) marketers outsourced in 2013, ranked by share of marketers reporting outsourcing. Among marketers, 57 percent reported outsourcing writing of content marketing content.
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Release date
December 2013
Region
United Kingdom
Survey time period
July to August 2013
Number of respondents
198 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2013, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, Brightcove, Blackbaud, King Content, The Association for Data-driven Marketing & Advertising (ADMA), the Direct Marketing Association UK (DMA), Industry Week, and New Equipment Digest.

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