Content marketing strategy usage in the UK 2017

This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.

Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017

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Sources

Release date

January 2018

Region

United Kingdom

Survey time period

June to July 2017

Number of respondents

117 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.

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Statistics on "Content marketing"

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