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Content marketing strategy usage in the UK 2017

Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017

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Sources

Release date

January 2018

Region

United Kingdom

Survey time period

June to July 2017

Number of respondents

117 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.

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Statistics on "Content marketing"

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