Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017

Content marketing strategy usage in the UK 2017 This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.
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Share of respondents
Yes, but it is not documented40%
Yes, and it is documented38%
No, but plan to have one within 12 months19%
No, with no plans to have one within 12 months4%
Share of respondents
Yes, but it is not documented40%
Yes, and it is documented38%
No, but plan to have one within 12 months19%
No, with no plans to have one within 12 months4%
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Description Source More information
This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.
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Release date
January 2018
Region
United Kingdom
Survey time period
June to July 2017
Number of respondents
117 respondents
Special properties
for-profit marketers (B2B and B2C)*
Method of interview
Email survey
Supplementary notes
* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.

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