Content marketing strategy usage UK 2017

This statistic displays the usage of content marketing strategies among marketers in the United Kingdom (UK) in 2017. Among marketers, 38 percent reported having a documented content marketing strategy.

Share of marketers using a content marketing strategy in the United Kingdom (UK) in 2017

Characteristic	Share of respondents
Yes, but it is not documented	40%
Yes, and it is documented	38%
No, but plan to have one within 12 months	19%
No, with no plans to have one within 12 months	4%

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Release date

January 2018

More information

Region

United Kingdom

Survey time period

June to July 2017

Number of respondents

117 respondents

Special properties

for-profit marketers (B2B and B2C)*

Method of interview

Email survey

Supplementary notes

* In 2017, marketers were contacted using lists from Content Marketing Institute, MarketingProfs, the Association for Data-driven Marketing and Advertising (ADMA), and WTWH Media.

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