Actions taken after seeing travel-related smartphone advertising in the U.S. in 2013

This statistic shows the actions taken by US consumers as a result of seeing travel-related smartphone advertising in the United States as of June 2013. During the survey, 25 percent of respondents stated that they clicked an ad after seeing it advertised on a smartphone.

Actions taken as a result of seeing travel-related smartphone advertising in the United States in 2013

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Source

Release date

November 2013

Region

United States

Survey time period

June 2013

Age group

21-54 years

Special properties

respondents reside in the U.S., go online at least once per month, and have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months; multiple device users who saw specific types of ads on smartphones

Method of interview

Online survey

Supplementary notes

Multple answers were possible.

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Statistics on "Advertising consumption and perception"

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